Jobs to be Done framework
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Clayton Christensen · across every show →
Everything said about Jobs to be Done framework, oldest first
Jan 2, 2019 positive
Christensen: The 'job to be done' is the true driver of purchases
“Understanding the customer is the wrong unit of analysis. But rather, jobs arise in our lives, and we have to get these jobs done, and some are incremental little jobs, some are dramatic. When we realize that we have this job to do, we have to go out and find …”