farmers

“All the value of what farmers own is in their data. And that's why companies love to take it for free.”

“Farmers used to pool their crops at the end of the season. So they would choose to give up a higher than average yield in good years in order to mitigate loss in down years. And this is the fundamental concept behind insurance.”

“So there is an opportunity from running analytics on whatever information is on the cloud. The issue is what parameters is the most relevant to assess the specific plant needs and plant needs are different for different crops. So there is a lot of work that th…”

“I think the biggest change is that instead of thinking about some of the things we've been talking about here, water resources, amount of land, soil quality, the resources that we'll all be talking about that are going to be the most valuable to the growers th…”

“And I actually think they're early adopters of technologies and in many ways have kind of a hacker mindset.”

“It turns out if you can get sperm to these farmers, you can increase the economic productivity of that family by like 30 to 50%, which is a huge deal.”