enterprise sales

11 statements across 9 episodes · 2 bullish · 1 bearish · 8 people on the record · first statement Jul 16, 2017 by Mark Craney · across every show →

Everything said about enterprise sales, oldest first

Jul 16, 2017
Insight
Cranny: Delaying deals is better than losing accounts to entrenched incumbents
“In fact, the sales campaigns I've been involved with, some of my best efforts have been around stopping deals from getting done versus actually getting them. Because once these big investments are made, I mean, it can be a long time and in a lot of cases, neve…”
Mark Craney Jul 16, 2017 ▶ 32:31 Go to Market Boot Camp for Startups: Field Sales
Jul 16, 2017
Insight
Cranny: Enterprise sales champions must actively advocate behind closed doors
“A champion is really someone that if I leave that account or close the room and they're going to have a vote to move to the next level and or to buy from my company over something else, that that champion is actually somebody that has the influence and the cap…”
Mark Craney Jul 16, 2017 ▶ 28:53 Go to Market Boot Camp for Startups: Field Sales
Jul 16, 2017
Insight
Cranny: Late enterprise sales entries require immediate executive escalation
“If the party's already begun and I'm behind and competitions come in and define the criteria, I do not have The time and cannot afford to be working bottoms up in an organization. I've got to escalate and get high to see if I can get in.”
Mark Craney Jul 16, 2017 ▶ 33:06 Go to Market Boot Camp for Startups: Field Sales
Jan 2, 2019 neutral
Insight
Jonnala: Enterprise infrastructure startups get most traction in greenfield projects
“Enterprise sales is still the same as it was 10 years ago. So, you bring the new technologies, and you bring everything, but it's still, you go You know, the best chance you have is new apps, new developments, and greenfield environments.”
Ramana Jonnala Jan 2, 2019 ▶ 17:44 a16z Podcast | Mobile Invades the Data Center
Jan 2, 2019 negative
Insight
Horowitz: Technical founders' theoretical sales models consistently fail
“And we've seen many founders have theoretical models for how they would like sales to work. And those have tend to be been like extremely unsuccessful.”
Ben Horowitz Jan 2, 2019 ▶ 1:10 a16z Podcast | The Why, How, and When of Sales
Jan 2, 2019
Insight
Levine: Viral Spread Plus Enterprise Sales Is the Winning Open-Source Formula
“Organic virality works to a certain point, but in order to be a successful organization in this new ecosystem, the notion of viral spread plus an enterprise sales organization, I think is the winning formula.”
Peter Levine Jan 2, 2019 ▶ 20:00 a16z Podcast | Selling to Developers & Open Source Business Models
Jan 2, 2019
Insight
Mark Cranny: Enterprise tech sales mirror political campaigns' complex stakeholder dynamics
“It's a lot like enterprise sells for campaigns selling to, you know, large enterprises. You got to get a lot of different people on board in these complex selling situations and essentially get them to vote for you on the tech sell side.”
Mark Craney Jan 2, 2019 ▶ 2:00 a16z Podcast | Messages and Movements in Politics AND Business
Jan 2, 2019
Insight
Wennmachers: PR operates like enterprise sales rather than transactional projects
“PR is not a transactional thing. It is a long-term thing. It's much more like enterprise sales rather than anything else. So it's really hard to do as a project.”
Margit Wennmachers Jan 2, 2019 ▶ 12:09 a16z Podcast | The Why, How, and When of PR
Jun 14, 2023 positive
Assertion Not checkable as stated
Ghodsi: Enterprise sales drove 50% of Databricks revenue within one year
“It wasn't until he then went at it for one year and the end of that year, suddenly half of our revenue was enterprise.”
Ali Ghodsi Jun 14, 2023 ▶ 29:48 Ben Horowitz on Executive Firing (and Hiring)
May 2, 2024
Insight
Andreessen: A dozen enterprise sales reps routinely generate half of company revenue
“When you tally up all the sales at the end of the year, it's like, oh yeah, you know, that, you know, that, that group of whatever, 10 people generated half the revenue and the other thousand people generated the other, like, that's a fairly routine thing.”
Marc Andreessen May 2, 2024 ▶ 38:09 Startup Building: Challenges & Opportunities
Jun 6, 2025 bullish
Insight
Justine Moore: Consumer AI virality directly drives enterprise lead generation
“There's an initial consumer virality moment, and then that actually leads to lead generation in, Enterprise sales in a way that we did not see with the last generation of products.”
Justine Moore Jun 6, 2025 ▶ 13:59 The State of Consumer Tech in the Age of AI
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