DTC companies

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 26, 2019 by Ryan Caldbeck · across every show →

Everything said about DTC companies, oldest first

Feb 26, 2019 bearish
Assertion Not checkable as stated
Caldbeck: DTC customer acquisition costs often jump tenfold within two years
“We see a lot of DTC companies raise money, you know, with a CAC, let's call it 10 dollars, 30 dollars, and then over the course of the subsequent two years, it raises literally sometimes by an order of magnitude, and that is just killing their profitability.”
Ryan Caldbeck Feb 26, 2019 ▶ 4:01 a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?)
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