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“42% of our signups are still word of mouth. About 28% of our signups are from someone viewing a link and then getting interested in coming into the product.”

“You can kind reprioritize your product list based on How much it's going to spread awareness about your product outside of the company, which is a great lens for every company to use when thinking about trying to make these viral loops go faster.”

“We actually just increased the pricing and added a couple of new plans. And we thought the conversion would come down, but we'd make more money. What happened was that conversion went up. And we made way more money.”

“We hired our first SMB AE and in her first month, we're like, we don't think she's going to sell anything. And she sold twice what the quota was supposed to be.”

“My two co-founders and I are all engineers and product people, and so we've basically used our product as the marketing engine for the company so far. We haven't done any paid acquisition.”