discounting

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 2, 2019 by Ron Johnson · across every show →

Everything said about discounting, oldest first

Jan 2, 2019 negative
Insight
Johnson: Discounting a product inherently damages and dilutes long-term brand equity
“And by definition, when you have to discount a product, it's a withdrawal from the brand.”
Ron Johnson Jan 2, 2019 ▶ 19:26 a16z Podcast | Building Brands and Running Retail -- Ron Johnson and Tristan Walker Break It Down
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