direct-to-consumer
also referred to as: dtc
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Feb 26, 2019 by Ryan Caldbeck · across every show →
Everything said about direct-to-consumer, oldest first
Feb 26, 2019 positive
Caldbeck: Direct-to-consumer is best used as a product iteration channel
“So when we say it doesn't work, I think it is an incredible channel for iterating on a product. I think it drives innovation. I can find my consumer base and I can test a new product. Next month I can test a different product. That's very different than the of…”