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direct sales

2 statements across 2 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 26, 2018 by Martin Casado · across every show →

Everything said about direct sales, oldest first

Oct 26, 2018
Insight
Casado: Direct sales costs dictate enterprise software margins and valuation
“That direct sales is going to by far dwarf your cost, it becomes all of your variable cost, and that will become your margin, and that will set your valuation.”
Martin Casado Oct 26, 2018 ▶ 2:55 Going to Market When No Market Exists
Jan 2, 2019 positive
Assertion Not checkable as stated
Casado: Direct sales drive 80% of revenue, regardless of organic virality
“In my experience over multiple products, 80% of the dollars comes from Direct sales, independent of, like, how viral the organic is.”
Martin Casado Jan 2, 2019 ▶ 7:39 a16z Podcast | Pricing Free
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