DAU/MAU ratio
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Andrew Chen · across every show →
Everything said about DAU/MAU ratio, oldest first
Jan 2, 2019
Chen: Daily-use consumer products with DAU/MAU under 15% will likely fail
“If you think that your product is a daily use product, and you're going to monetize using, you know, a little bit of money that you're making over a long period of time, but your DaoMao is low, is like sub 15%, then like, it's probably not going to work.”
Jan 2, 2019
Chen: Extra push notifications can inadvertently lower DAU/MAU ratios
“The challenging thing is actually usually sending out more notifications will actually cause more of your casual users to show up, because your hardcore users were already kind of showing up, you know, already. And what that does is that'll increase your month…”