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customer-facing pitch

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 26, 2018 by Sharon Chang · across every show →

Everything said about customer-facing pitch, oldest first

Oct 26, 2018
Insight
Sharon Chang: Frame customer problems using customer terminology, not internal metaphors
“Don't get hung up on how you want to articulate it. You know, don't fall in love with the language or the metaphors that you've figured out, but understand and articulate the problem in their terms first.”
Sharon Chang Oct 26, 2018 ▶ 8:31 Product Marketing for New Products
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