CPG products

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 26, 2019 by Ryan Caldbeck · across every show →

Everything said about CPG products, oldest first

Feb 26, 2019 negative
Insight
Caldbeck: Failed physical retail expansion can kill early CPG companies
“So if you think of like the CPG products, they're selling through a third party, the retailer. Now they have to make a much bigger bet. They can't usually just start in five safe ways. So they have to start in 200. Now when you start in 200, flipping that and …”
Ryan Caldbeck Feb 26, 2019 ▶ 10:04 a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?)
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