consumer companies
2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Feb 26, 2019 by Bob Tinker · across every show →
Everything said about consumer companies, oldest first
Feb 26, 2019
Tinker: Enterprise product-market fit does not automatically trigger rapid growth
“For consumer companies, when you find product market fit, the company takes off. Magic happens. Growth unlocks. For enterprise and B to B companies where the sales process is more systematic, customer decisions are more complicated, you can get the product mar…”
Aug 9, 2019
Casado: Consumer companies must be marketing-led due to sales force economics
“So consumer companies are typically marketing-led, and that drives everything else about the company. Why is it marketing-led? Because if your customer's a consumer, there's no way you're gonna pay a sales force to go talk to every one of them. There's just no…”