business school
also referred to as: business schools
3 statements across 3 episodes · 0 bullish · 3 bearish · 3 people on the record · first statement Jan 2, 2019 by Clayton Christensen · across every show →
Everything said about business school, oldest first
Jan 2, 2019 negative
Christensen: Business schools teach marketing incorrectly by ignoring non-consumption opportunities
“I think that we teach marketing wrong at the business schools, because when we want to know whether there's a growth opportunity, we look at the numbers about How many products are being sold? What's that trajectory of market? But what's really interesting is …”
Jan 2, 2019 negative