brand

also referred to as: brands

8 statements across 6 episodes · 3 bullish · 4 bearish · 6 people on the record · first statement Jul 16, 2017 by Jeff Jordan · across every show →

Everything said about brand, oldest first

Jul 16, 2017 negative
Assertion Not checkable as stated
Traditional Retail Models Keep Consumer Brands Blind to Buyer Identities
“The brands in many cases don't even know what the consumer is buying, and they certainly don't know who the consumer is that is buying.”
Jeff Jordan Jul 16, 2017 ▶ 0:37 How 'Going Direct' Changes Everything: for Brands, Retail, Marketing, and Advertising
Jan 2, 2019 positive
Insight
Johnson: Brands must excel at one flagship product before physical expansion
“The key when you build a brand is to take a product and idea that, you know, kind of means what the brand's all about and do it so exceptionally well, let the word of mouth carry over, and then it enables you to move at some point into a store or some type of …”
Ron Johnson Jan 2, 2019 ▶ 17:05 a16z Podcast | Building Brands and Running Retail -- Ron Johnson and Tristan Walker Break It Down
Jan 2, 2019 negative
Insight
Johnson: Discounting a product inherently damages and dilutes long-term brand equity
“And by definition, when you have to discount a product, it's a withdrawal from the brand.”
Ron Johnson Jan 2, 2019 ▶ 19:26 a16z Podcast | Building Brands and Running Retail -- Ron Johnson and Tristan Walker Break It Down
Jan 2, 2019 positive
Prediction Not checkable as stated
Johnson: The internet will allow high-quality brands to maintain premium pricing
“Well, see, I really believe the internet is going to allow brands to extract the premium that they deserve.”
Ron Johnson Jan 2, 2019 ▶ 19:06 a16z Podcast | Building Brands and Running Retail -- Ron Johnson and Tristan Walker Break It Down
Jan 2, 2019 negative
Opinion
Anu Hariharan: Brands scale under Sarnoff's law, not Metcalfe's law
“So for brands, we actually think it's more like Sarnav's law. You know, some people argue, yes, it has Some network effect, but not directly incredibly value to the user, which is why the value is not as steep as Metcalfe's law, for example.”
Anu Hariharan Jan 2, 2019 ▶ 41:36 a16z Podcast | Getting Network Effects
Dec 27, 2023 neutral
Insight
Immerman: Traditional moats will drive long-term winners in consumer AI
“LLMs can be a source of differentiation. Today, they might provide a first-mover advantage, but old-fashioned modes like network effects, high switching costs, scale, and brand are still what will likely win long term.”
Alex Immerman Dec 27, 2023 ▶ 3:24 Big Ideas 2024: The Consumer AI Battleground Moves from Model to UX with Alex Immerman
Apr 24, 2025 bearish
Prediction Not checkable as stated
Bosworth: AI interfaces will abstract away brand names, challenging traditional brands
“It abstracts away a lot of companies' brand names, which I think is going to be very hard for an entire generation of Brands.”
Andrew Bosworth Apr 24, 2025 ▶ 19:25 What Comes After Mobile? Meta’s Andrew Bosworth on AI and Consumer Tech
Jun 19, 2025 bullish
Prediction Not checkable as stated
Boschwitz: Brand, high-trust workflows, and data are top moats in 10 years
“So my hot take is the most defensible things 10 years from now will be your brand, workflows that require high trust and data.”
Emily Boschwitz Jun 19, 2025 ▶ 13:44 Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
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