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bottoms up growth

2 statements across 2 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Martin Casado · across every show →

Everything said about bottoms up growth, oldest first

Jan 2, 2019
Insight
Casado: Bottom-up growth requires accepting lower initial ACVs and prioritizing expansion
“If you're doing bottoms up growth, I think you have to expect a lower ACV, which is a different way to build a sales team. And so you just have to be more comfortable with either inside, inside, outside models, and then you have to be more comfortable with foc…”
Martin Casado Jan 2, 2019 ▶ 24:54 a16z Podcast | When Organic Growth Goes Enterprise
Aug 9, 2019
Assertion Not checkable as stated
Casado: Bottom-up growth is required for B2B software startups to reach buyers
“Today, most successful startup companies in B to B have to do bottoms up growth, because it's the only way to actually get access to the buyer.”
Martin Casado Aug 9, 2019 ▶ 11:58 Growth, Sales, and a New Era of B2B
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