B to C to B

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 2, 2021 by Jay Rughani · across every show →

Everything said about B to C to B, oldest first

Dec 2, 2021 positive
Insight
Rughani: B2C2B lets health startups engage users before contracting payers
“While B to C to B can be more complex to execute, it gives startups the power to acquire and engage users directly without first contracting with the payer.”
Jay Rughani Dec 2, 2021 ▶ 5:25 B2C2B in Digital Health, a founder's playbook
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