B to B to C
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jan 2, 2019 by Alex Rampell · across every show →
Everything said about B to B to C, oldest first
Jan 2, 2019 negative
Rampell: B2B2C portals fail because consumers identify with partner brands like Geico
“We could build a portal where they come back, but no, we couldn't because they didn't really know who we were. Like they knew Geico, they knew WinZip, and that's one of the other reasons why at least where the C at the end of the B to B to C Is a consumer. Thi…”
Dec 2, 2021
Hogg: B2B2C digital health startups risk building for buyers instead of patients
“I think one of the challenges that folks got into with B to B to C is that that. Isn't so acute. And so you're able to build something that you can pitch well to buyers, but it might not be something that fits a problem that actual patients and users need to s…”