audience personas
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 26, 2018 by Sharon Chang · across every show →
Everything said about audience personas, oldest first
Oct 26, 2018
Chang: Avoid generic pitch decks and tailor versions to specific audience personas
“You probably need more than one version, and really don't take the shortcut and make it generally applicable. What I mean is know who your audience is and sell directly to them. So if you're talking to a manager, use the language a manager uses, use examples t…”