annual contract value
also referred to as: acv
3 statements across 3 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 2, 2019 by Martin Casado · across every show →
Everything said about annual contract value, oldest first
Jan 2, 2019
Jan 2, 2019
Casado: Bottom-up growth requires accepting lower initial ACVs and prioritizing expansion
“If you're doing bottoms up growth, I think you have to expect a lower ACV, which is a different way to build a sales team. And so you just have to be more comfortable with either inside, inside, outside models, and then you have to be more comfortable with foc…”
Aug 12, 2026 positive
McCall: Maximize deal volume once contract values meet unit economics hurdles
“You want to make sure that the ACV that you're going after, it has to top the hurdle, right? In, in other words, you look at your unit economics and is it healthy or not? You don't want to be taking deals that are, you know, negative to your unit economics. Bu…”