The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Diao: Static Meta ads convert software downloads better than video ads
“Like one example I'll share with you actually is a lot of people really want to use video content for ads these days, but it turns out that for paid social platforms like Meta, static ads still actually do a better job of converting people into downloads or pe…”
Diao: Descript's web app launch unexpectedly tanked conversion and revenue
“Two years later, we have a web version of the app. I thought this is going to be our step function increase. Like we're just going to blow up user acquisition. Conversion rates are going to triple and I can just go on vacation after this because the growth tea…”
Diao: Social algorithms give micro-creators equal reach potential as large accounts
“The way that a lot of the modern social video algorithms work is that small creators and big creators alike have equal shots at distribution based on what customers and viewers are engaging with. So micro creators, nano creators can go from, you know, zero to …”
Diao: Startups will increasingly recruit growth roles in their early teams
“So I think actually growth hires being part of the early teens is something we're going to see a lot more of”
Diao: LLMs rely on the same crawling systems as traditional search engines
“SEO foundations are unchanged. And what I mean by that is some of the same systems that we rely on to get our websites indexed, our content seen, visible, crawled by Googlebot, and the rest of the internet are still the same systems that LLMs and generative en…”
Diao: More early-stage startups will adopt UGC whitelisting for ads
“I think it's a sort of hack, if you will, or something that I think more companies are going to be looking towards activating in the earlier stages.”
Diao: Recent YC startups under 10 people are hiring founding growth roles
“This is actually a trend I see already reflected in some of YC's latest cohort batches, where if you look at some of the roles they're hiring for, so many teams that are less than five or 10 people are already want a founding growth marketer, or a founding hea…”
Diao: Meta's newly launched features and acquired apps lacked product interoperability
“That's something I wish we had at Meta when we rolled out new features or when we brought Apps into the fold of the company. They weren't very interoperable, meaning that you had these very separate surfaces.”
Diao: Answers AI co-founder drove massive growth by becoming a TikTok persona
“One of the co-founders in the company became essentially a TikTok Instagram persona, right? Who can create these videos kind of on demand for the company as well and drive very, very similar amounts of views and traction and growth for the company.”