The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Rob Schutz: Early startups should max working channels before diversifying
“It's actually one piece of advice I give to early stage founders, which is like, don't worry about diversifying. Like, this is maybe controversial in this day and age. If Facebook is working for you, and your LTV to CAC is good, and your payback is good, crank…”
Rob Schutz: Early-stage startups should not diversify channels prematurely
“Don't worry about diversifying. This is maybe controversial this day and age, but like, if Facebook is working for you, and your LTV to CAC is good, and your payback is good, crank it. Do it as much as you can, because That might not be available to you next w…”
Schutz: Consumers won't pay to quit habits they enjoy
“We learned people don't like paying to stop something that, while they know it is bad, they enjoy it, and they've been doing it for a long time.”
Schutz: Effective CAC Requires Blending Aggressive Paid Channels With Free Ones
“How do you supplement aggressive paid channel work with free and cheap channels, so your blended CAC Is really effective, right?”
Rob Schutz: Startups must build core retention tools before diversifying
“Everyone should build card abandon out as probably one of the first things they do. Everyone should build an email list. You should, how'd you hear about us surveys that can help with attribution. You should figure these foundational things out so regardless o…”
Schutz: New acquisition channels rarely fix core product or business problems
“Very rarely will entering a new channel or new types of creative fix underlying issues with the overall business or the value proposition.”
Schutz: Give New Growth Hires Three Weeks Before Expecting Changes
“I try to encourage folks to give these new hires as much space as possible to truly onboard. You never get that time back. After week three, you'll have plenty on your plate. You don't need to rush into week two immediately trying to jump into things. So letti…”