Schutz: Give New Growth Hires Three Weeks Before Expecting Changes
Rob Schutz · 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro · Jan 19, 2022 · at 24:37
Rob Schutz, Co-Founder and CGO at Ro, outlines effective onboarding strategies for growth team hires.
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“I try to encourage folks to give these new hires as much space as possible to truly onboard. You never get that time back. After week three, you'll have plenty on your plate. You don't need to rush into week two immediately trying to jump into things. So letting folks get contextual Meet lots of people. Leaders build cross-functional relationships early on. Get comfortable, you know, with existing tools and get comfortable with the channels, but there isn't the pressure, and I don't think there should be the pressure over the first couple weeks to come in and make massive changes.”
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