The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Casper Will Scale Physical Retail to Over 200 Stores by 2021
“We now have 20 locations throughout the U.S. And Canada, and they've been doing so well that we're now committed to scaling that to over 200 stores in the next three years.”
Philip Krim Predicts Casper Will Become a Global Brand Like Nike
“I believe Casper will become a truly global brand, a brand that you generously echoed in the same vein as Nike or Under Armour. These are brands that have really been catalysts To changes in the consumer mindset and landscape, and I think Casper will do that o…”
Facebook and Google Are a Very Small Part of Casper's Marketing
“We were never overly reliant on just Facebook or just Google. In fact, those two channels specifically are a very small part of our mix because we knew the economics were going to get very tough.”
Krim: Strategic corporate investors often have non-financial motives unlike VCs
“A lot of times, strategic are investing for reasons that are not financially motivated, unlike a VC who usually you know what their motivation is. So understanding what the motivation is, and then what they're looking to solve with the investment, I think is r…”
Casper Markets With Physical Stores Grow Faster Than Online-Only Markets
“They continue to build awareness about our products and our brand and the markets where we have stores are actually growing faster than the markets where we don't have stores.”
Krim: Founders should start executive searches the moment they consider hiring
“My advice to any founder when they're talking about executive level hires is as soon as you have the inkling that you might want to look for that, I would kick off the search and try to get out there as soon as possible. When they find the right hire, they wis…”
Krim: 20 Million Americans Will Buy $15B in Mattresses in 2018
“We know this year that something like twenty million Americans will buy something over fifteen billion dollars worth of mattresses”
Krim: Casper Employs 50 R&D Staff in San Francisco Casper Labs
“They're actually in our San Francisco office working on bringing next generation of products to market that impact sleep. And it's a group of about 50 folks we call the Casper Labs program”