Casper Markets With Physical Stores Grow Faster Than Online-Only Markets
Philip Krim · 20VC: Casper Founder Philip Krim on The Right Way To Think About Marketing Channel Diversification, When To Accept Strategic Investors & How To Successfully Build Out Your Exec Team · Aug 31, 2018 · at 7:26
Philip Krim, co-founder and CEO of Casper, discusses the omni-channel acquisition dynamics and top-line growth generated by opening physical retail stores.
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“They continue to build awareness about our products and our brand and the markets where we have stores are actually growing faster than the markets where we don't have stores.”
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