The Ledger

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Insight
Levchin: B players hire C players out of fear of being outperformed
“The Steve Jobs quote, A players, higher A players, B players, higher C players, is profoundly true. There should be an asterisk explaining why this is true, and the reason for it is fear.”
Max Levchin Feb 5, 2025 ▶ 11:16 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Explosive statements fade quickly, but rational people retain long memories
“Superficial statements, even explosive or Incendiary even, fall off the news line faster than you would expect them to. I think people's reputations recover and get managed and manipulated, and maybe it's true for companies too, but I think rational people hav…”
Max Levchin Feb 5, 2025 ▶ 25:24 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Opinion
Levchin: Fully remote teams that never meet in person are deluding themselves
“The argument of I've never met my team, but I'm as productive in person. I only see them on zoom is a stupid argument. That's just not true. Like you form relationships, you understand each other's decision-making style, you break bread together, you form cama…”
Max Levchin Feb 5, 2025 ▶ 36:44 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Prediction Not checkable as stated
Levchin: Pure LLMs are hitting efficiency limits; AI will expand beyond them
“Agree. But I don't think we are going to stay with LLMs forever. I think we're going to expand the systems that use LLMs.”
Max Levchin Feb 5, 2025 ▶ 50:57 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Once trust is broken, it can never be restored
“The hard red line for me is always, once I can't trust you, I can't ever trust you.”
Max Levchin Feb 5, 2025 ▶ 5:08 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Brilliant employees are worth managing despite extreme quirks
“But most of the time, Truly brilliant people are worth the quirks, and it's a hallmark of a good manager who knows how to bring out the best from the people, even if they are extreme.”
Max Levchin Feb 5, 2025 ▶ 1:12 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Fire employees who hit their limit instead of coaching them
“Sometimes you look at work and you say, wow, like this person cannot do better. Full stop. Don't worry about being direct. The conversation you're going to have with them at some point very soon is, I don't think you have a place on this team anymore. And that…”
Max Levchin Feb 5, 2025 ▶ 3:07 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Narcissism turns extreme talent toxic, but humility excuses tantrums
“Any form of narcissism or selfishness, self-orientedness is probably the most important trigger of turning an extreme personality from good to bad, or said in the opposite way, you can be as great at throwing tantrums or as direct in your criticism as you want…”
Max Levchin Feb 5, 2025 ▶ 3:37 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Situations come and go, but people don't really change
“The judgment you have to make as a leader is, is the person profoundly toxic, or did the situation turn toxic? Situations come and go. People don't really change that much.”
Max Levchin Feb 5, 2025 ▶ 5:56 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Drive and grit cannot be taught
“Drive and grit that is the other side of that coin are rare. And people who have it end up being entrepreneurs or something resembling entrepreneurship because it is such an unstoppable force. Which is amazing. Like, if you don't have it, it's a thing you can'…”
Max Levchin Feb 5, 2025 ▶ 7:20 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: You can only differentiate A and B players after hiring them
“The point is, you can filter out C players. You can definitely filter out D players. Differentiation between B and A is what happens once you've brought them in.”
Max Levchin Feb 5, 2025 ▶ 10:54 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: B players handle essential tasks that A players reject
“Having people who are Perfectly willing to do good work day in and day out is not the worst thing in the world. There's plenty of things that A players will turn their notes from because it's just not that challenging. It's not accelerating them out of the A p…”
Max Levchin Feb 5, 2025 ▶ 12:27 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Demanding perfection on 98% wins is a great corporate strategy
“I have a friend who grew up in a very managed parenting environment where his parents would ask him when he showed up home from school with a 98% result in a test, like, what happened to the other two percent? And you know, I'm not sure it's a great way to hav…”
Max Levchin Feb 5, 2025 ▶ 19:34 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Only 10% to 20% of seemingly irreversible decisions actually are
“I think for every 10 of the ones that I thought were not reversible, only one, maybe two, were irreversible.”
Max Levchin Feb 5, 2025 ▶ 27:09 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Treating unrefined MVPs as permanent software generates garbage
“The idea of finding out of the idea was really important, but if you believe that ideas speak for themselves so much that it can be garbage, you will end up with a collection of garbage and generation of garbage software. And I think you just have to know when…”
Max Levchin Feb 5, 2025 ▶ 30:55 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Assertion Not checkable as stated
Levchin: Every laid-off Affirm employee acknowledged the company had overhired
“Every single person I talked to had said, hey, I get it. This happened. We grew too fast. We overhired. I understand.”
Max Levchin Feb 5, 2025 ▶ 40:02 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Overhiring during good fundraising environments is a calculated risk
“Yes, it certainly is. Actually, and maybe that's a good answer in retrospect to your question about Calculated risks that did not pan out. You decide that you want every incremental engineer to build more features while the fundraising is good. And then sudden…”
Max Levchin Feb 5, 2025 ▶ 40:28 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Assertion Supported
Levchin: Affirm grew 35% last quarter, outpacing Klarna's 32%
“I think they announced that they grew 32% last quarter. I think we announced that we grew 35%.”
Max Levchin Feb 5, 2025 ▶ 42:11 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Assertion Partly supported
Levchin: Affirm has gained market share against all BNPL competitors
“For the last several quarters, from estimates, so we have been taking share in the market against all competitors, not, not just them.”
Max Levchin Feb 5, 2025 ▶ 42:34 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Startup CEOs should focus on competitor products, not high-level strategy
“I think it's very healthy, incidentally, for CEOs of startups, of which I am one, to spend very, very little time on other people's strategy. The competitive analysis is valuable at the product level, and sales strategy level, and sort of like, what do they do…”
Max Levchin Feb 5, 2025 ▶ 43:49 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Companies shouldn't build profit models on late fee increases
“People should not be building their profit models based on I'll just raise the amount of late fee.”
Max Levchin Feb 5, 2025 ▶ 44:50 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Assertion Supported
Levchin: FICO scores badly misrepresent young people and new immigrants
“In the process, we realized that the old FICO score actually works fairly well for people that have had a fairly long financial history. And so if you are a well-established baby boomer, aged, my parents' age sort of person, then the FICO score probably serves…”
Max Levchin Jul 14, 2017 ▶ 3:32 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Prediction Not checkable as stated
Levchin: Bitcoin will create value, simplification, and efficiency in finance
“Bitcoin is kind of one on the very outer edges of stuff That will create some really interesting value and simplification and efficiency”
Max Levchin Jul 14, 2017 ▶ 5:53 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Doubts about a team member's integrity are almost always justified
“Whenever there's doubts, there's no doubt. Learned that one the hard way probably more than one time. But anytime you're doubting the integrity of someone very close to you, it's almost certainly the case that That doubt isn't without basis, and you need to ac…”
Max Levchin Jul 14, 2017 ▶ 10:29 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Intimidatingly high raw intelligence predicts future greatness
“I think just raw IQ obviously is always a, you know, if you run into someone and you think, my God, that person is crazy. So smart. Slightly terrified of them. That's always a good predictor of future greatness.”
Max Levchin Jul 14, 2017 ▶ 12:25 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Strongly opinionated employees are exceptionally valuable
“I think opinionated is exceptionally valuable.”
Max Levchin Feb 5, 2025 ▶ 1:37 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Opinion
Levchin: Grading every worker in a 2,000-person firm is silly
“The story about knowing the letter grade of every person you hire in your company, whether it's 2000 people like a firm, but that's just silly.”
Max Levchin Feb 5, 2025 ▶ 0:08 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Properly calculated business risks include hedges against total failure
“If you do a good job calculating, you have the right hedges where even if it doesn't work, it works.”
Max Levchin Feb 5, 2025 ▶ 14:58 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Assertion Not checkable as stated
Levchin: Affirm records every decision in a post-mortem culture
“We have a whole culture of postmortems at a firm where we record every decision we make”
Max Levchin Feb 5, 2025 ▶ 15:47 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Evaluating decisions is harder during successes than failures
“The problem is that with successes, the texture of each individual decision is much harder to detect.”
Max Levchin Feb 5, 2025 ▶ 18:19 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Effective post-mortems eliminate emotion and apologies to focus on facts
“And the most important thing you can do about the entire process is you have to completely separate any form of apologizing, responsibility taking, you know, we should do better next time. Like, you have to be clinical about it. Like, this happened. It wasn't …”
Max Levchin Feb 5, 2025 ▶ 21:38 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Postmortems require a single directly responsible individual
“You have to have a directly responsible individual for authoring and presenting the postmortem.”
Max Levchin Feb 5, 2025 ▶ 22:34 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Reputation and partner relationship decisions are irreversible one-way doors
“I think things that change your reputation, things that change relationships with partners, decisions that do that sort of thing, are basically irreversible.”
Max Levchin Feb 5, 2025 ▶ 24:43 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Every decade-old startup constantly refactors code and manages tech debt
“You will always have a team cleaning up or refactoring code or dealing with tech debt like that. That's a property of every startup that's been a startup for a decade. You have someone undoubtedly who's refactoring some part of your code because it's grown eno…”
Max Levchin Feb 5, 2025 ▶ 28:25 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Speed is one of the most important determinants of startup success
“It's one of the most important. It, it's very rare that, like, I cannot think of more than, like, fewer than a handful of companies who had gotten to huge success, huge scale by just kind of rolling along.”
Max Levchin Feb 5, 2025 ▶ 31:25 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Audiences remember only two out of twelve points in spoken speeches
“Usually you end up saying 12 things and people remember two.”
Max Levchin Feb 5, 2025 ▶ 34:15 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Strong company culture softens the blow of layoffs
“If the culture of the company is great, The blow is much softer than you think it'll be because people understand that you tried with every possible strategic or tactical idea to not have to go through this.”
Max Levchin Feb 5, 2025 ▶ 39:26 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Scale fintechs must engage directly with industry regulators
“The best thing you can do as a company, certainly of our size, is you engage directly with the regulators and speak very clearly to, this is a good idea, this is a bad idea, we'd like to offer you some feedback.”
Max Levchin Feb 5, 2025 ▶ 45:14 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Being a public CEO is a cheat code for investor access
“If you're a private company CEO, they might take your meeting, but they're probably busy. If you're a public company CEO, they might own your stock. And then they want to talk to you because they want to assess you as much as they want to help you. And so that…”
Max Levchin Feb 5, 2025 ▶ 46:18 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Long-term market value weighs profit and growth over investor sentiment
“First we have to get profitable. Then we have to show revenue growth rates. Then we have to show net income growth. And that's what, you know, long term, the weighing machine, that's what that weighs. It's not weighing sentiment.”
Max Levchin Feb 5, 2025 ▶ 49:49 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Disclosure
Levchin: I focus on building business fundamentals over public market AI storytelling
“The storytelling hour of like, oh, by the way, we have this shiny item that we're so excited about, that feeds the voting machine. And I'm sure some of it is important, but I spent a lot more time feeding the weighing machine.”
Max Levchin Feb 5, 2025 ▶ 52:19 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Opinion
Levchin: Choosing to co-found with Peter Thiel or Elon Musk is difficult
“If I could have a choice between starting a company with Peter or starting a company with Elon, it'd be a very hard choice to make. I think Peter is a more known quantity for me.”
Max Levchin Feb 5, 2025 ▶ 53:20 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Both Peter Thiel and Elon Musk inspire peak effort in others
“They both have this amazing quality that I spent as much time absorbing as I could over times that I worked with them, where they bring out The best effort in people around them. Like they somehow make you feel that you can and should do better work.”
Max Levchin Feb 5, 2025 ▶ 54:23 Max Levchin, Founder & CEO @ Affirm:The Biggest Surprise Scaling to $18.7BN Market Cap · 20VC with Harry Stebbings
Insight
Levchin: Young consumers avoid legacy finance due to misaligned incentives
“The reason young people are sticking out of the financial world is because they intuitively don't trust the service providers that created such products, and so our mission really became shining the light of transparency onto all the stuff and building financi…”
Max Levchin Jul 14, 2017 ▶ 5:03 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Great leaders must drop into trenches and work alongside teams
“Hallmark of a really great leader is someone who can drop down from the 64,000 feet into the trenches with the team, roll up their sleeves, and do some of the work directly right there with the team.”
Max Levchin Jul 14, 2017 ▶ 8:45 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: High-potential hires step up to major challenges 90%+ of the time
“Nine out of 10 times or 99 out of a hundred, you will see the person step up to the challenge. And that isn't because everyone has that secret extra gear, but because when you hire really, really carefully and really well, there's always that extra capacity av…”
Max Levchin Jul 14, 2017 ▶ 11:14 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Self-awareness and mental quickness are the top predictors of success
“So I think the trait that I look for, first and foremost, self-awareness, and I've always had the greatest trouble describing what that means, but I think it's almost self-descriptive. When you interact with people, That seemed just really present, really in t…”
Max Levchin Jul 14, 2017 ▶ 11:50 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
Insight
Levchin: Emotional intelligence becomes progressively more important as companies scale
“Over the years, I've gone from shrugging off the value of EQ to being very aware of its importance, and it's progressively more important as the company scales.”
Max Levchin Jul 14, 2017 ▶ 12:44 20VC: Max Levchin on What Makes A Truly Great CEO, Why Self-Awareness Is The Most Important Trait For Entrepreneurs & Why When There Is Doubt There Is No Doubt
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