The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Omaze Beat WME, CAA, Airbnb, and Groupon in Celebrity Campaigns
“At one point we were producing 400 celebrity videos a year, you know, and our team, like, figured out that process, was really good at learning from that process. Like, that's why we, like, that's why we were the only ones who did a celebrity that made it. We'…”
Outlander's Sam Heughan Outgrossed Brad Pitt as Omaze's Top Talent
“Whereas like a guy named Sam Heughan, who's on a show called Outlander, which is a kind of a sci-fi romantic show set in Scotland. He's our highest grossing talent of all time, more than George Clooney or Brad Pitt or Matt Damon, or you name it, because he has…”
The Bachelor Has the Highest Educated TV Audience in the US
“Same in the US, like The Bachelor, the highest educated audience in the US is The Bachelor.”
40% of All Global Television Content Is House-Related
“40% of all television in the world is about houses, like some kind of house transformation show, some kind of DIY, you know, 60% of all TV is reality, and two-thirds of that is about houses.”
Omaze Shut Down Its Entire US Team to Pivot to the UK
“We shut down our whole US team because to focus on the house model in the UK.”
Omaze's Breaking Bad Finale Campaign With Bryan Cranston Raised $1.7M
“And that one raised 1.7 million.”
Omaze's Daniel Craig Aston Martin Campaign Raised $2.1M Against $300K Projection
“We had done a campaign with Daniel Craig, where you got to go to New York, you got to ride around in a one-of-a-kind Aston Martin, and you got to keep the Aston Martin. And it was the first time we'd offered a prize. We thought it would raise 300,000 and it ra…”
Omaze's Talent-Free McLaren Campaign Raised $1.9M Against a $500K Target
“Well, yeah, bad, but it turned out to be great, because when I came back, I was sitting down with her, and I had all this distance and all this perspective, and said, by the way, whatever happened with the McLaren, did it raise the 500,000? She said it raised …”
Omaze's U.S. Business Reached $100 Million in Revenue Before UK Pivot
“Really well, I guess it's an overstatement for this podcast. For us, it was really well. It was like a hundred million. You know, it wasn't nothing.”
NSF Study: 80% of the Average Person's 30,000 Daily Thoughts Are Negative
“I read some study the other day from the NSF that said the average person has 30,000 thoughts a day. 80% of them are negative, and 95% of them are repetitive.”
Omaze's UK Unit Economics: One-Third Charity, One-Third Prizes, One-Third Operations
“The best way to think about our business is like a third. So a third goes to VAT and charity. So 16% to VAT, 17% to charity. Spend about a third on prizing. So the house plus the taxes, we cover all the taxes for the winter. We cover all the furniture. We give…”
Omaze's First Charity Experience on Cupcake Wars Raised Just $780
“Our first experience was to be a guest judge on Cupcake Wars. That raised 780 dollars.”
Omaze's Pope Francis Lamborghini Campaign Raised $3.1 Million
“It did. I think it raised like 3.1 million, something like that.”
Geico's Gecko Campaign Grew Premiums From $4B to $15.6B in 10 Years
“They had grown at like a two percent CAGR for like 40 years until they launched the Gecko in 1999. At that point, They had 21% brand awareness. 10 years later, they had 90% brand awareness. They went from four billion in premiums to 15.6 billion. They doubled …”