The Ledger
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All future marketers should be held directly accountable to revenue
“And so when I think about it, I think every marketer in the future should have, should be directly accountable to revenue, both inbound and outbound, whatever that may be.”
Cash App succeeded by building remarkable marketing around a commodity
“They've done such a great job of reaching a younger demographic in a, you know, platform centric way, whether it be through tick tock, whether it be through in-person activations, they've taken a product that had no business of being successful candidly and ma…”