The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Katrina Lake: Disproportionate Capital Gives Male Founders More Chances to Succeed
“Raising hundreds of millions of dollars, like it's such a huge advantage. And like, I think it was really hard to watch a lot of, you know, like mostly male founders, many who are bombastic and, you know, have these big visions. And I felt like my vision was b…”
Katrina Lake: Growth Is Most Important if Unit Economics Work
“Growth is almost always going to be most important, predicated on the fact that, you know, this is a healthy business and one where the math works.”
Katrina Lake: Imposter Syndrome Is Caused by Exclusionary Tech Environments
“Historically people have talked about imposter syndrome as being Something that individuals deal with, like that you or I are wrangling with, but actually this is something that like the environment is creating. Like the technology ecosystem is, is excluding p…”
Katrina Lake: Silicon Valley Decision-Makers and VCs Are Far Too Homogeneous
“They are far, far, far too homogeneous. We need much greater representation in decision makers and boardrooms and, you know, people who are the ones making decisions at VC funds. We need much, much greater diversity and representation.”
Katrina Lake: Traditional Retail and Early E-Commerce Failed at Apparel Discovery
“The store's world is broken for obvious reasons of just putting every single skew on the floor and expecting people to sift through it. But what was interesting was just, you know, kind of e-commerce and online and all of the kind of new technology to me still…”
Katrina Lake: Stitch Fix Has Sold $6B in Clothing Sight Unseen
“Stitch Fix to date, we have sold six billion dollars of clothes sight unseen.”
Stitch Fix Turns Inventory Six Times Yearly Versus Retail Average of Four
“Even today, we turn our inventory over six times a year, where, you know, a lot of traditional retail turns at something more like four.”
Katrina Lake: Customer LTV Is the Best North Star Metric
“Really focusing on what is the lifetime value of a customer and what are all the ways that you can increase and improve that? Like, I think that is, I mean, it's just the best North star.”
Katrina Lake: Personal Trust Lets Leaders Act Without Explaining Every Detail
“To be able to build that trust of people feeling like they know me as a human helps when I can't share every single detail around why we decided to make a decision, or when I can't bring people along on every single detail after why, and being able to have tha…”
Katrina Lake: Stitch Fix Reached $1 Billion in Revenue in Five Years
“We went, you know, from zero to a billion in five years or something”
Stitch Fix Requires All New Full-Time Employees to Learn Styling
“Styling fixes is something that we teach every single full-time employee that starts. And so part of their onboarding, part of their training is actually learning to style fixes, even if you're going to be a software engineer, or even if you're going to be, yo…”
Stitch Fix CEO Katrina Lake Maintains Her Own Active Styling Clients
“I have Clients of my own. And I literally, I mean, I could fire up a fix right now and style it while talking to you.”
Katrina Lake: Bill Gurley Foresaw Stitch Fix's Future Years in Advance
“Bill's been an incredible, incredible board member. I mean, he's added so much value to our board. There's so many instances where I look back and I'm like, Bill saw the future, you know, years before I saw it.”
Katrina Lake: Stitch Fix Was Built With Only Two Angel Investors
“I really only had two angels, if I'm honest, and so the first to Kinderson Cassidy, I mean, she gets credit for, frankly, like, being the catalyst for everything. I mean, she was the first person who committed money to Stitch Fix, and she actually was a critic…”
Katrina Lake Would Have Joined Stitch Fix Rather Than Founding It
“Candidly, I would have been perfectly happy working at Stitch Fix, but when I spent a lot of time in the landscape and understanding what are companies doing, and, like, who is at the forefront of what's going to be the future of shopping, I really didn't see …”