The Ledger
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Kapwing charges $20 monthly for web tools versus $5 for native apps
“The Kapwing pro subscription, which is the premium version of Wang costs 20 dollars a month, whereas comparable subscriptions for native apps like Flyer TV, for example, costs like five dollars a month.”
Kapwing acquired most of its early users for free via Google search
“We've acquired most of our users for free through Google search, which is a super accessible distribution channel, even for bootstrapping founders.”
Kapwing's founders lacked the network to raise pre-seed capital without traction
“We're not the kind of founders who even could have just gone out and raised at a huge valuation. We didn't have like the right personal relationships or resume or track record or whatever behind us to just to go out and raise with nothing.”
Only 40% of Kapwing's user base is located in the United States
“Complaining only 40% of our users today are based in the U.S.”
Kapwing's co-founders abandoned their initial startup idea after just 2.5 months
“Eric and I worked on a different idea first for like two and a half months before we started working on Kapueng, and we really liked the idea. I think it still is a great idea and could exist one day, but we just couldn't get traction for it in the early days,…”