The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Technical skill is the most important factor for startup founders
“Being technical is far and away the most important criterion that sort of drives success. Basically, you can't have too many technical people On a founding team.”
Jack Groetzinger Jun 1, 2018 ▶ 4:23 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Disclosure
SeatGeek raised nearly $100M before hiring its first finance employee
“We waited forever to hire a full-time finance person. I think we'd raised almost a hundred million dollars before we hired anyone full-time in finance”
Jack Groetzinger Jun 1, 2018 ▶ 5:25 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Opinion
SeatGeek can realistically be NYC's top employer brand, unlike in SF
“If we want to build a differentiated brand as we want to be the best place for an engineer to work in New York, that would be sort of a ludicrous, probably overambitious thing for us to say if we were based in San Francisco. There's just so many iconic technol…”
Jack Groetzinger Jun 1, 2018 ▶ 17:41 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Disclosure
SeatGeek prefers PhDs and quant traders over bootcamp data science grads
“The biggest challenge sort of sorting through the data science pool is filtering the people who are sort of very serious quantitative professionals versus folks who did a boot camp. For three months and are now trying to become a data scientist. And there's ab…”
Jack Groetzinger Jun 1, 2018 ▶ 18:22 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Every consumer web startup will eventually either rebrand or fail
“I think if you're doing particularly a consumer web startup, you have to look at it. It's just a matter of when, not if, because every company rebrands at some point, unless you fail.”
Jack Groetzinger Jun 1, 2018 ▶ 23:19 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Board seats are immutable commitments requiring extensive founder diligence
“When you agree to take someone out of your board and raise a bunch of money from someone, just how long-term sort of immutable the commitment is. I think if a lot of founders realized that fully, they would do more work and more diligence and spend more, more …”
Jack Groetzinger Jun 1, 2018 ▶ 6:53 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Achieving 100% of OKRs indicates sandbagging and conservative goal-setting
“If you're doing it right, then on average, you're averaging about 70% accomplishment as a company. And if you're getting close to a hundred, it means that you're really sandbagging and that you're not setting aggressive enough goals.”
Jack Groetzinger Jun 1, 2018 ▶ 9:35 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Blogging and open-sourcing code act as force multipliers in recruiting
“I think people tend to be a little bit myopic and not invest in sort of employer brand building stuff that can actually be really impactful. So, you know, a few examples of that are blogging about the things that you're doing, open sourcing software, Both of t…”
Jack Groetzinger Jun 1, 2018 ▶ 11:40 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Assertion Supported
SeatGeek acquired TopTix for $56M using an equal-sized funding round
“So we acquired a company called Toptics. For fifty six million dollars last year, and we raised a, around, it was almost exactly that amount to finance the deal.”
Jack Groetzinger Jun 1, 2018 ▶ 13:37 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Assertion Not checkable as stated
Twitter fell from SeatGeek's top acquisition channel to tenth
“For us, for example, the channel that was our very biggest driver back in 2013, Twitter, mobile acquisition has become probably number 10 on the list right now.”
Jack Groetzinger Jun 1, 2018 ▶ 15:17 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Startups face at most two or three major strategic decisions yearly
“Each company maybe has two to three sort of major strategic moments per year at most, but they're incredibly important to get right and can be company champion.”
Jack Groetzinger Jun 1, 2018 ▶ 16:01 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Assertion Not checkable as stated
Lack of major liquidity events constrains the New York tech ecosystem
“The challenge, of course, the flip side of that is just the total pool of people is smaller. Even more specifically, there haven't been that many really big liquidity events, you know, sort of Google-style companies. Equity events that spin off a bunch of peop…”
Jack Groetzinger Jun 1, 2018 ▶ 17:57 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Disclosure
SeatGeek delayed fundraising until unit economics proved highly favorable
“We waited a long time to raise money until we were really sort of irrefutable and controvertible evidence that the CAC LTV math was heavily in our favor and would be idiots not to raise more money.”
Jack Groetzinger Jun 1, 2018 ▶ 21:35 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Disclosure
SeatGeek spent $5M-$10M yearly on marketing before rebranding
“For us, there was a point where we were spending multiple millions of dollars a year, five to ten million dollars a year in marketing, and we felt like our brand was an inhibitor success rather than an accelerant.”
Jack Groetzinger Jun 1, 2018 ▶ 23:49 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Insight
Ticket buyers wanted actionable recommendations over raw data
“Pretty early on, we realized, thanks to user feedback, that people didn't just want data. They actually wanted us to help them suggest what tickets to buy and sort of push them through that process.”
Jack Groetzinger Jun 1, 2018 ▶ 3:41 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
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