why aren't all 12 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Opinion
Davis: Amazon is destroying the traditional brand ecosystem
“I think Amazon is destroying the brand ecosystem. And that's the opportunity that we see at Glossier is to take digital and redefine it away from what Amazon is trying to make e-commerce.”
Insight
Davis: VC diversity pipeline arguments disguise exclusionary hiring practices
“You're either saying in the entire world, there are not minority groups in this industry as clever as we are, which I don't think anyone's intending, or you're saying that you fundamentally have set up your recruiting processes in a way that excludes them. You…”
Insight
Davis: Traditional brands rely on shelf hegemony, not true brand loyalty
“I think what a lot of brands are about to find out with the advent of Amazon is that they don't have as much brand loyalty as they think they do. They have product loyalty and shelf hegemony.”
Prediction Not checkable as stated
Davis: Glossier aims to replace L'Oréal and Estée Lauder as conglomerates
“But we believe that that is very short-sighted of us to even think about that option, because actually what we want to do is replace L'Oreal or Estee Lauder as the massive conglomerate incumbent.”
Opinion
Davis: Venture capital is as bad as any industry for diversity
“And I think venture capital is, is as bad as any industry for diversity and should be called out as such.”
Disclosure
Davis: Glossier questions every VC firm it meets on diversity practices
“So every venture capital firm we meet, and we're fortunate enough now to have access to some really great firms, we ask about their approach to diversity. And we call them out when we get an answer about, yeah, we're trying to hire, but you know, we just can't…”
Insight
Davis: Amazon won multi-brand e-commerce; new entrants must build single brands
“My thesis around e-commerce investing was that multi-brand e-commerce had already been won by Amazon, which was true then. It's even truer today. And if you wanted to play in e-commerce, you had to go the branded route.”
Prediction Held up
Davis: Glossier has no intention of being acquired
“Well, just to put to bed any rumors, no one has moved on Glossier just yet, and we have no intention of being moved on.”
Prediction Not checkable as stated
Davis: The future of consumer brands will be entirely digital
“I believe that the future of brand will be entirely digital. I think brick and mortar will serve a purpose to be a touch point for brand, but I think that the fundamental tenant of what it means to be a brand in the world will be access and community in a way …”
Insight
Davis: Early DTC giants won primarily through supply chain efficiencies
“Warby Parker and Harry's and Dollar Shave Club and so on and so forth were doing wonderful things. They'd typically been supply chain disruption businesses, and they'd been targeting efficiencies in the supply chain to give the customer a cost saving or an eff…”
Assertion Partly supported
Davis: Amazon is on track to claim over 40% of US e-commerce
“Amazon's market share of US e-commerce, for example, was a third two years ago. I think it was 36 or 37% last year, and it's on track to be over 40% this year.”
Disclosure
Davis: Glossier delayed UK expansion for three years due to infrastructure
“We're three years and six days old now, and it took us three years to come to the UK despite demand from the beginning. And we would have loved to have been able to do that right away. But as a company, we didn't have the infrastructure to be able to offer the…”