The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 20 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not publicly verifiable
Söderström: Spotify has experienced negative growth and lost users at least twice
“I've seen Spotify have negative growth, actually losing users and contracting at least twice.”
Gustav Söderström Oct 13, 2022 ▶ 1:02:17 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Proprietary user data will matter more long term than model size
“My hunch would be though that In the longer term, you're going to be able to do most of what you want with reasonable size models and like having a much bigger model doesn't have that much. So I would still bet that having lots of user data and lots of high fi…”
Gustav Söderström Dec 20, 2023 ▶ 25:33 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: AI has not yet enabled new business models beyond sustaining innovation
“I actually think that in general, you know, we've seen the first wave of AI now where the technology is very impressive. It's starting to do useful things. But we still, usually the big changes come when that technology enables a new business model somehow. An…”
Gustav Söderström Dec 20, 2023 ▶ 34:31 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Enterprise AI adoption will outpace the historical shift to cloud
“But I also agree with Scott that I think it's going to go much faster than moving to cloud. It wasn't really possible. I know we actually were on-prem companies that old. It wasn't possible to just also be on the cloud and try a little bit. It was incredibly h…”
Gustav Söderström Dec 20, 2023 ▶ 43:56 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Assertion Partly supported
Record labels only granted Spotify's free mobile tier after growth stalled
“We had to wait all until, all up until we had stopped growing and actually started losing users before they agreed to give us the licenses we wanted.”
Gustav Söderström Oct 13, 2022 ▶ 10:43 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Prediction Held up
Söderström: Spotify will not build general frontier AI models to compete
“So that's why, you know, there's no point in trying to compete with them for us because we don't even have the same goal. So we're trying to build exactly the things that we don't think they will build. And we would buy the things that they will build or someo…”
Gustav Söderström Dec 20, 2023 ▶ 27:17 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Assertion Partly supported
Söderström: Spotify's streaming business model took Apple eight years to copy
“I think for Spotify, for example, when we started, it was the business model of streaming. That was the disruptive thing. The technology was you know, a bit of peer to peer and stuff, but it was a business model that took Apple eight years of collateral damage…”
Gustav Söderström Dec 20, 2023 ▶ 38:13 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Assertion Supported
Söderström: Artists are shifting choruses earlier to grab streaming listeners
“Because people now have shorter attention spans. You can see the chorus moving closer and closer to the beginning of the song, right? Everyone is trying to optimize for the first few seconds”
Gustav Söderström Oct 13, 2022 ▶ 1:08:46 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Audio TAM will match social media at 2-3 billion plus users
“I think it is at least as large as social networking, you know, two, three billion plus. The way I think about it is I think music and actually podcasting is a Sort of a core human behavior like communication. And that means that the sort of time in, in, you k…”
Gustav Söderström Oct 13, 2022 ▶ 1:09:40 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Assertion Supported
Söderström: Spotify drastically rebuilt its app to prioritize machine learning recommendations
“So we actually made a bet on the shift from curation to recommendation or social media to recommendation media. Four or five years ago and rebuilt the application quite drastically. And today we, I would say we are a recommendations based company much more tha…”
Gustav Söderström Oct 13, 2022 ▶ 1:11:22 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Crypto will succeed as infrastructure rather than consumer products
“I have a feeling that just like AI and other things, it will take quite a long while, but it's going to be, there is a chance that it becomes a fundamental part of the infrastructure just further down that it actually powers a lot of things and is very valuabl…”
Gustav Söderström Oct 13, 2022 ▶ 1:20:37 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Companies will embed entire user histories into single AI models
“I think the world is going to go towards you embed your entire user history, everything they did into one space.”
Gustav Söderström Dec 20, 2023 ▶ 15:46 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: Neural hardware progress will follow a Moore's law trajectory
“I think it will. You know, some people say Moore's law is, is starting to come to an end in terms of just more transistors, but we barely started on neural hardware. So I'm sure we're going to see the same effect, even if it's not more transistors per square i…”
Gustav Söderström Dec 20, 2023 ▶ 16:51 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Söderström: Hiring AI technical talent is getting easier for Spotify
“Initially, it was very hard to find talent on the technology side. That's now getting easier.”
Gustav Söderström Dec 20, 2023 ▶ 21:46 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Söderström: The shift from social media to recommendation media is permanent
“Macro shift is, you know, from curation to recommendation. Or as Mike Mignano puts it from social media to recommendation media. That's not going to reverse.”
Gustav Söderström Oct 13, 2022 ▶ 12:03 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Assertion Open
Söderström: Spotify's major music label licensing agreements lasted 3 to 4 years
“Had to be licensed as the lowest common denominator between, you know, three, four majors with, you know, the impact of being wrong being three, four years. Cause that's a term of one of these licenses.”
Gustav Söderström Oct 13, 2022 ▶ 41:12 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Assertion Supported
Söderström: There is no GitHub equivalent for music collaboration
“There isn't anything like that in music. There is no GitHub for music.”
Gustav Söderström Oct 13, 2022 ▶ 1:07:19 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Söderström: Spotify's mobile transition forced a business model overhaul threatening survival
“We experienced the shift to mobile. It was very scary. Our business model had to change, could have disrupted the company.”
Gustav Söderström Dec 20, 2023 ▶ 54:41 Roundtable #7: Spotify, Adobe and Linkedin on How AI Changes The Future of Product & Design | E1097 · 20VC with Harry Stebbings
Assertion Supported
Spotify took over a year to achieve feature parity in podcasting
“But to your point, that took over a year before we had everything in place that people even expected from a podcast player. It was painful to spend that time, but it wasn't the problem of actually, you know, losing altitude in the meantime.”
Gustav Söderström Oct 13, 2022 ▶ 34:00 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
Assertion Supported
Söderström: Early mobile data messaging cost 1/1000th of SMS
“So we started this company where you could send text messages over data instead of SMS. And already back then, even though you paid per kilobit, it was still one month thousand the cost of sending the same, you know, 160 characters over, over text message.”
Gustav Söderström Oct 13, 2022 ▶ 1:22 Spotify CTO Gustav Söderström: TikTok's Music; How Olivia Rodrigo Gamed the Algo | 20VC #936 · 20VC with Harry Stebbings
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