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The Ledger

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Disclosure
Baker: Uber growth team pulled weekly Thursday all-nighters for Kalanick
“And so we would have growth team meetings with him every Friday morning. We'd usually pull all nighters every Thursday night, preparing for our meeting with him on Friday morning.”
Ed Baker Feb 16, 2022 ▶ 31:20 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Disclosure
Baker: Uber CEO Travis Kalanick onboarded growth head without formal process
“So when I think back to my onboarding experience at Uber, for example, there wasn't much to it. I was basically told by our CEO, who was my manager, here are five people for you to start the growth team with. Go.”
Ed Baker Feb 16, 2022 ▶ 27:18 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
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