The Ledger
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Serota: Distributed teams increase startup acquisition value rather than deterring buyers
“We've actually recently gone through this with a partner of ours, TalkIQ, that was recently acquired by Dialpad. And part of the reason that they were a very desirable acquisition target was purely because they had that team in place in Waterloo that had alrea…”
Serota: Leaders must earn digital communication rights through physical presence
“Virtual communication, Communication is sufficient to build relationships with remote workers, and face-to-face, I think, still matters so much, and I believe you have to earn the right to communicate digitally by being there physically, and often people don't…”
Serota: Early-career professionals should stay at one company for four years
“I think one of the biggest mistakes people make early in their career is leaving a company too soon. So I think early in your career, you should try to find a company and work there for at least four years.”
Serota: Building solely in Silicon Valley is unsustainable for 99% of startups
“So I think simply building a company in one market like Silicon Valley is harder than ever before to sustain. In fact, I think it's unsustainable for 99% of the companies out there.”
Serota: Companies should import culture from remote offices, not export HQ culture
“Companies overvalue the culture they have today and undervalue the culture they can evolve into and create in the future. So this was a big lesson for me from Julia hearts at event, right? That culture should not be stagnant or overly preserved. It should evol…”
Serota: Early startups should hire generalists over incumbent experts
“Early stage, you want to hire more jacks of all trades and less experts from incumbents. So as a company, you don't want to be a jack of all trades, master of none. But with early stage employees, I actually think that those who are less expert, but exhibit mo…”
Serota: Marketing is one of the hardest functions to distribute remotely
“I think marketing is really challenging to work in a distributed model. While you need to think about localizing message and maybe having local marketing managers, it can be really challenging to keep everyone aligned on how to build and represent your brand i…”
Serota: Average Silicon Valley employee tenure is roughly 18 months
“The average tenure in the Valley is about 18 months”
Serota: Future CEOs should develop cross-functional breadth within one company
“If you want to build a company or be a CEO, COO, I think you should focus on getting experience in different disciplines like sales, marketing, finance. And the best way of doing that is I think to stay at a company and make that your Career development platfo…”
Serota: Distributed hiring from day one will become the startup norm
“And we're seeing companies now do that on day one or with employee number one. And I think that trend will only continue to be the norm”
Serota: Remote engineering offices must hire a senior tech lead early
“So hiring the first senior tech lead is critical. It doesn't have to be the First hire, but I think it does need to be in the first few to establish a strong foundation for that team and allow that lead to start making some of the hiring decisions with local k…”
Serota: Remote teams need full product ownership, not just bug fixes
“And lastly, and I think a very important factor is making that team feel like first class citizens. And this really stems from giving complete product ownership to that team and not just thinking that they'll fix bugs or work on lower priority items.”
Serota: Distributed teams must over-document decisions in a central repository
“The other thing I think most companies need to change is just over-documenting Or increasing the documentation that they have of decisions that are being made at various meetings and points, and having a repository where someone could look back and see the tim…”
Serota: The biggest remote expansion mistake is waiting until crisis mode
“I think the main challenge that we see that is common across the board is when companies decide way too late that they need to find a new market to build their team. So they're at their wits end and basically throw this problem on the shoulders of engineering …”
Serota: Startups should treat VC fundraising as an ongoing market barometer
“Where some startups get it wrong is that funding is a process that you just start and finish. And I think it should be a series of ongoing conversations with various VCs to get their perspectives.”
Serota: Eventbrite scaled its Mendoza engineering team to 100 people
“So we took on a remote development strategy and ended up acquiring and then building it upon a team based in Mendoza, Argentina. And this is where I saw firsthand the power of having access to talent in a market Far outside the valley like Mendoza, which just …”
Serota: Terminal reviews its leadership decision-making speed on a weekly basis
“As a leadership team, we examine and scrutinize our decisions weekly, not just based on the outcomes of the decisions, but how quickly we were able to make those decisions and how could we speed up that process in the future”