The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Allemann: Roger Federer invested in On Running instead of taking cash endorsement
“But how about not us giving you money, but you giving us money and becoming a co-investor and a co-entrepreneur together with us and To our surprise, Roger said, yes, that's what I'm gonna do.”
David Allemann May 31, 2023 ▶ 0:19 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
Assertion Supported
Allemann: Frederik Van Lierde won 2013 Ironman World Championship in On prototype
“Fredrik von Lirde one of the top talents and contenders For the Ironman triathlon on Kona for the world championships he wore our shoe and it was a prototype. So Olivier was always cycling behind him on the running route because Olivier was afraid that the sho…”
David Allemann May 31, 2023 ▶ 20:14 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
Assertion Open · timeframe Dec 2013
Allemann: On Running nearly died in 2013 following supplier bankruptcy
“In 2013 our production partners called me and said, Hey, David, we have a little problem. Just our factory went broke. So they're shut down and all the materials for Next season's production are already in there, but they haven't been assembled. And so that wa…”
David Allemann May 31, 2023 ▶ 31:28 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Roger Federer spends 30 to 40 days a year at Onlabs
“It has turned into a fantastic partnership and friendship where he now probably spends 30 days, 30 to 40 days per year with us here in Onlabs, working on products and our we're completely aligned.”
David Allemann May 31, 2023 ▶ 39:24 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
Prediction Open · timeframe May 2028
Allemann: On Running will expand into full-body apparel and tennis by 2028
“On in five years will be a global sports brand that still very much resonates with our core community, with runners, but also has built a second sport called tennis, and is happening for you on the full body. So not only shoes, but very much also apparel, beca…”
David Allemann May 31, 2023 ▶ 53:37 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
Assertion Partly supported
Allemann: Half of On's leadership and all DTC regional leads are female
“If you look at our senior leadership team now today, these are roughly 10 people. Half of them are female. So actually all the regions D to C is all in female hands at On”
David Allemann May 31, 2023 ▶ 34:30 David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings
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