The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Erickson: Google and Zoom succeeded by building faster horses
“Sometimes users want a faster horse. Google and Zoom are both great examples of that.”
Daniel Erickson Jun 5, 2020 ▶ 16:14 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Discard product feedback from non-disappointed survey respondents
“You should discard the feedback that you receive from the users who would not be disappointed if they could no longer use your product. They're not really your target market or your audience, so it's best to just politely thank them for their feedback and shif…”
Daniel Erickson Jun 5, 2020 ▶ 16:40 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Early-stage founders should prioritize low dilution over high valuations
“So I would say in the early stages, at least, don't worry too much about valuation. It's a good idea to keep an eye on dilution, but it's better to raise less at a lower valuation and a lower dilution than to raise at a larger amount at a high valuation early …”
Daniel Erickson Jun 5, 2020 ▶ 22:15 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Product Roadmaps Should Balance Core Strengths with Long-Tail User Fixes
“Your roadmap should be automatically prioritized as you come up with project ideas, and it should help you strike a balance between investing in your strengths and working on the long tail of features and fixes that will help turn less enthusiastic customers i…”
Daniel Erickson Jun 5, 2020 ▶ 5:10 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Product-market fit requires 40% of users to be very disappointed without it
“You have product market fit when at least 40% of your users say that you would be very disappointed if they could no longer use your product.”
Daniel Erickson Jun 5, 2020 ▶ 7:30 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Product-market fit indicates when seed startups should focus on unit economics
“PMF is a much better seed stage metric because by showing you how much your product is resonating with your customers, it tells you when to start focusing on CAC and LTV.”
Daniel Erickson Jun 5, 2020 ▶ 9:48 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Accurately Measuring PMF Requires Explicit Target Market Segmentation
“Without defining a target market, And marking each user as in or out of that market, you won't know your true product market fit.”
Daniel Erickson Jun 5, 2020 ▶ 11:07 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
Insight
Erickson: Product-market fit is a dynamic metric, not a permanent state
“Product market fit is like any other metric. It can rise and fall as your product and market changes and grows. And there's, it's not this static thing that once you get it, you've got it.”
Daniel Erickson Jun 5, 2020 ▶ 22:04 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric
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