Erickson: Accurately Measuring PMF Requires Explicit Target Market Segmentation
Daniel Erickson · 20VC: How To Scientifically Measure Product-Market Fit, How To Efficiently and Accurately Segment Users Into Cohorts, Why Investors Analysing CAC's at Pre-Seed Is Not Useful & How To Determine Between Customer Feedback to Accept vs Reject with Daniel Eric · Jun 5, 2020 · at 11:07
Daniel Erickson, founder of Viable Fit, explains why evaluating product-market fit survey results without segmenting target users yields misleading scores.
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“Without defining a target market, And marking each user as in or out of that market, you won't know your true product market fit.”
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