The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 19 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Multi-stage firms issue seed checks quickly with little diligence
“And I think, to be honest, like one of the challenges that the existing seed funds face is that because of the large fund-sized From these multi-stage firms, then they can very quickly write a check with very little diligence, or they can do it based on existi…”
Brianne Kimmel Oct 14, 2019 ▶ 11:10 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Opinion
Seed funds struggle to compete on hot startup deals
“So I do find that once a company starts to gain some momentum and some heat, it is more difficult for a seed fund to compete with one of the sort of top tier multi-stage funds.”
Brianne Kimmel Oct 14, 2019 ▶ 11:24 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Assertion Not checkable as stated
Repeat founders bypass seed funds for multi-stage firms
“I think you have enough repeat entrepreneurs who are working on their second or third idea already have a Establish relationships in Silicon Valley. They kind of already have a sense for who they want on their board. And for those individuals, they already hav…”
Brianne Kimmel Oct 14, 2019 ▶ 10:45 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Opinion
Multi-stage firms expect founders to solve tactical problems alone
“Multi-stage firms typically view this as things you should figure out on your own, where I think that a lot of the boutique seed funds already have the infrastructure in place.”
Brianne Kimmel Oct 14, 2019 ▶ 12:49 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Founders should focus on their core company over angel investing
“I think the greatest thing an entrepreneur can do today is to stay focused, and I know that that's quite a conservative point of view. However, I think that right now in the ecosystem, there are a lot of distractions, and I think that when you look at the hist…”
Brianne Kimmel Oct 14, 2019 ▶ 15:11 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Founders should mix 'show horses' and 'workhorses' on cap tables
“Founders should find both show horses and work horses.”
Brianne Kimmel Oct 14, 2019 ▶ 20:17 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Opinion
Traditional B2B marketing language is dead and irrelevant
“The traditional B to B language is entirely dead and irrelevant.”
Brianne Kimmel Oct 14, 2019 ▶ 25:58 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Prediction Not checkable as stated
The scrappy freemium SaaS era is slowly ending
“You see this sort of freemium model where I think that era of SaaS is slowly going away.”
Brianne Kimmel Oct 14, 2019 ▶ 28:20 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Traditional mentorship fails due to over-reliance on single perspectives
“I disagree with the traditional notion of having a mentor. And the reason for that is I often find with a mentorship relationship, I think that oftentimes the mentee is typically over indexing on information and inputs from one data point.”
Brianne Kimmel Oct 14, 2019 ▶ 36:17 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Prediction Not checkable as stated
Alternative SaaS funding models will grow in Silicon Valley
“It's been really interesting to see. I think this is something that It will be a growing trend in Silicon Valley.”
Brianne Kimmel Oct 14, 2019 ▶ 7:03 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Hot tech company operators easily obtain VC scout roles
“If you're an operator at an interesting, you know, hot tech company, it's fairly easy to become a scout for a VC fund.”
Brianne Kimmel Oct 14, 2019 ▶ 13:39 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Assertion Not checkable as stated
Elad Gil and Scott Belsky drive strong Series A signaling
“Investors like a lot Gil, Scott Belsky, the entire collective of hashtag angels, angels who are both helpful, but I think most importantly, they've established this track record in the ecosystem where they have the ears of series A investors.”
Brianne Kimmel Oct 14, 2019 ▶ 20:29 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Sourcing one key hire delivers full value for a $50k check
“If an angel sources and closes one key candidate, or they give you one to do dedicated hours per month, they've delivered their value for say a 25 to 50 K check.”
Brianne Kimmel Oct 14, 2019 ▶ 22:41 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Insight
Workplace productivity software must incorporate consumer-grade user experiences
“If we want to build a highly addictive product, or if we want to really solve some of these core like productivity challenges that we faced in the workplace, Then we have to look outside of traditional SaaS, and we actually have to look at the types of consume…”
Brianne Kimmel Oct 14, 2019 ▶ 31:02 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Assertion Not checkable as stated
Early-stage venture investors are currently on the sell side
“I highly encourage entrepreneurs to really keep in mind that at this moment in time you know, in the tech ecosystem, investors are on the sell side.”
Brianne Kimmel Oct 14, 2019 ▶ 33:47 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Disclosure
Kimmel typically backs technical co-founders needing go-to-market help
“Oftentimes I invest in two strong technical co-founders where typically they need a little bit more support on the go-to-market side.”
Brianne Kimmel Oct 14, 2019 ▶ 5:35 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Disclosure
Worklife Ventures writes $100k to $150k checks
“My average check is around a 101 50 and I can scale up to 200 K.”
Brianne Kimmel Oct 14, 2019 ▶ 9:19 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Disclosure
Worklife Ventures invested in Pace, a flexible payment platform for SaaS
“So my most recent investment is a company called Pace. Pace enables SaaS companies to offer flexible payments on annual contracts while getting paid up front. So there's no debt, no payment risk. You can think of it as a firm for software businesses.”
Brianne Kimmel Oct 14, 2019 ▶ 37:58 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
Disclosure
Kimmel wrote $25k to $50k checks as an angel investor
“Coming from an angel point of view, I was typically playing around the 25 to 50 K check mark.”
Brianne Kimmel Oct 14, 2019 ▶ 9:06 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class
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