The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Facebook's active advertiser base grew hundreds of percent in one year
“And lo and behold, it did, and we were able to massively increase the number of active advertisers, like, from almost no growth to multiple hundred percent growth year on year after one year.”
Facebook allowed its growth teams to modify other departments' codebases
“So it really worked at Facebook pretty well because there was a culture that other teams were allowed to touch other people's code.”
Google's strict code ownership culture hinders cross-team growth efforts
“A good friend of mine was working at growth at Google, and they really have a totally different culture about this at Google, where it's really hard to go and change anyone else's code if you're not in that department or you're not in that team.”
Changing Facebook's ad button to 'Boost Post' increased purchases by 17%
“So then we changed it to say boost post, and that increased dramatically. I think I said this publicly so I can talk about it. It increased people buying ads by 17%. So just changing the word on the button was a 17% increase.”