Facebook's active advertiser base grew hundreds of percent in one year
Brian Hale · 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @ · Apr 6, 2022 · at 12:59
Brian Hale, former VP of Product and Growth at DoorDash and former Facebook product leader, discusses building Facebook's advertiser growth team following the company's IPO.
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“And lo and behold, it did, and we were able to massively increase the number of active advertisers, like, from almost no growth to multiple hundred percent growth year on year after one year.”
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