The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
The era of the 1,000-store retail brand is permanently over
“The era of the thousand store brand is over, and I just don't think it's coming back.”
Brendan Wallace May 6, 2019 ▶ 13:23 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Prediction Held up
Consumer retail brands will not achieve $10 billion software-style exits
“What I don't think you'll see is the ten billion dollar exits that typically you see in true software, both enterprise and consumer software businesses, and like we look for out of our real estate technology fund,”
Brendan Wallace May 6, 2019 ▶ 19:08 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Prediction Not checkable as stated
Legacy retail giants will be replaced by hundreds of niche brands
“I think we're not going to have the gaps and the banana republics and the major brands of the era previously replaced by five to 10 new brands, but instead they'll be replaced by hundreds of brands.”
Brendan Wallace May 6, 2019 ▶ 20:50 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Prediction Open · timeframe May 2027
Airport parking will be largely obsolete by 2027 due to AVs
“No one's going to park a car at an airport probably in 10 years, or very few people will.”
Brendan Wallace May 3, 2017 ▶ 18:08 20VC: How LPs Can Add Strategic Value To Portfolio Companies & Why Real Estate Is On Every Whiteboard In Silicon Valley with Brendan Wallace, Co-Founder @ Fifth Wall
Prediction Not checkable as stated
Real estate valuations will react to AVs well before mass adoption
“Even though the mass adoption might not happen for a long time now, I think the impact on real estate could happen on a much more accelerated basis.”
Brendan Wallace May 3, 2017 ▶ 24:08 20VC: How LPs Can Add Strategic Value To Portfolio Companies & Why Real Estate Is On Every Whiteboard In Silicon Valley with Brendan Wallace, Co-Founder @ Fifth Wall
Prediction Held up
Wallace: Corporate VC will exceed 50% of all venture dollars by 2031
“And I expect that sometime over the next decade, it'll be more than half.”
Brendan Wallace Feb 18, 2021 ▶ 37:35 20VC Special: The Real Estate Fintech OGs on Why This Is Not The End For The Bay Area and What Can Be Done To Solve It, The Pros and Cons of Working with Corporate Investors and How Leading Their Teams Has Fundamentally Changed in a COVID World
Prediction Not checkable as stated
Wallace: Proptech sector will grow 10x to 20x from current levels
“Prop tech is 10 to 20 X from here.”
Brendan Wallace Feb 18, 2021 ▶ 41:45 20VC Special: The Real Estate Fintech OGs on Why This Is Not The End For The Bay Area and What Can Be Done To Solve It, The Pros and Cons of Working with Corporate Investors and How Leading Their Teams Has Fundamentally Changed in a COVID World
Prediction Not checkable as stated
Proptech adoption will expand for a decade, creating trillion-dollar markets
“You're not just talking about opportunities in the billions of dollars with enormous total addressable markets. You're talking about opportunities in the trillions of dollars. So I think this is a trend that will go on for probably the next decade, frankly.”
Brendan Wallace May 6, 2019 ▶ 32:27 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Prediction Not checkable as stated
Future retail expansion will focus on market density over total store count
“So I think just generally the whole nature of how you expand into brick and mortar retail, Is going to change. It's going to both densify, it's going to be fewer stores, but I think within the major markets, you actually might have more stores than you did pre…”
Brendan Wallace May 6, 2019 ▶ 14:38 20VC: Why Consumer Brands Must Embrace Physical Retail To Avoid Inflated Online CACs, How To Alter Fund Strategy When Investing In Consumer Retail & Why The Era of The 1,000 Store Brand Is Over with Brendan Wallace, Founder and Managing Partner @ Fifth Wa
Prediction Not checkable as stated
Fifth Wall will not compete with Benchmark, Sequoia, or Lightspeed
“And we're not going to compete, obviously, with Benchmark and Sequoia and Lightspeed.”
Brendan Wallace May 3, 2017 ▶ 16:12 20VC: How LPs Can Add Strategic Value To Portfolio Companies & Why Real Estate Is On Every Whiteboard In Silicon Valley with Brendan Wallace, Co-Founder @ Fifth Wall
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