The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Hefetz: Headcount Is a Flawed Vanity Metric for Startup Growth
“Isn't the best case scenario that I've hired no employees and my revenue has 10 X'd? Like, why is the mark of a growing and successful company the number of employees they have? Which to me seems rather off.”
Adena Hefets Mar 13, 2020 ▶ 14:23 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Early-Stage Startups Cannot Afford to Let Employees Learn From Mistakes
“With a startup, you're living year to year. I mean, this isn't a, I have 10 years to build a company, because maybe if you're cash flow positive as a startup, you do, but today with Divi, you know, we're a capital intensive business. We are kind of managing in…”
Adena Hefets Mar 13, 2020 ▶ 23:11 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Diminishing Paid Returns Require Startups to Build Proprietary Distribution
“So I'd say paid is hard because I think that there's definitely diminishing returns. And the way you adjust that is by finding a proprietary distribution channel that really lets you scale up with lower costs.”
Adena Hefets Mar 13, 2020 ▶ 12:11 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Investors Help With Networking, Not Solving Operational Problems
“Well, they definitely help with their network introductions and generally just being a cheerleader of what you do on a day to day basis. What maybe people are surprised, or at least my perception of what maybe they're not as helpful with is no one's going to k…”
Adena Hefets Mar 13, 2020 ▶ 30:56 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
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