The Ledger
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Reber: Real-Time Sync Was the Primary Reason Microsoft Bought Wunderlist
“And it actually, in the end, it was the reason Microsoft bought us, because of the real-time synchronization we've had.”
Wunderlist will become Microsoft's core task layer and spread its startup culture
“Ah, so for me and Wunderlist, it is integrate deeply into, to Microsoft, be the layer that connects things in terms of tasks, things you need to get done, and continue to both learn from one of the largest, most important technology organizations ever, but als…”
Reber: Wunderlist became the most downloaded app worldwide on the App Store
“Super popular there. Most downloaded app worldwide for quite some time.”
Wunderlist easily recruited US West Coast talent to Berlin
“So with that in mind, it has been very easy for us at Wunderlist, for example, to attract international talent from Almost all over the world, and certainly even the west coast of the United States, because it's a nice destination for people and a place where …”
Wunderkinder killed Wunderkit due to excessive complexity before refocusing on Wunderlist
“With Wunderlist, for example, you know, we, the team before I joined had created something called Wunderkit, and the DNA of the company was very much exactly what I'm talking about, this simple consumer-first approach, but Wunderkit was their experience of Goi…”
Wunderlist never paid for advertising to acquire users
“So with Wunderlist, we literally never paid for advertisement.”
Wunderlist delayed adding folders for four and a half years
“Ultimately, we decided that folders really were an essential part of the experience for power users. And we added, added it later this year, but I think it had been on the request list since the initial launch, like four and a half years ago.”