Wunderlist never paid for advertising to acquire users
Chad Fowler · FF 016: Chad Fowler, CTO @ Wunderlist, App Of The Year 2013 · Oct 9, 2015 · at 16:48
Chad Fowler was the CTO of Wunderlist, a task management app acquired by Microsoft in 2015. He explains their focus on retention over top-of-funnel paid marketing.
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“So with Wunderlist, we literally never paid for advertisement.”
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