The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Urban: A large email list reduces the need for posting consistency
“A big email list makes it less important to have consistency. I still think it's better than not. I think that you know, it's not ideal the way I do things, but I'm very inconsistent now. I'll disappear for a while, and then I'll come out with something big, a…”
Tim Urban Aug 14, 2023 ▶ 42:38 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Disclosure
Urban ignored crypto because it lacked proven future significance
“People wanted me to write about crypto, and I was kind of just like, ah, I don't know. This is, it's like this hasn't proven yet to be a huge part of the future, and if not, then it just seems so boring to write about.”
Tim Urban Aug 14, 2023 ▶ 20:10 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Assertion Not publicly verifiable
Urban: 'Why Generation Y Yuppies Are Unhappy' reached 14M readers
“Fourteen million people read that in a week.”
Tim Urban Aug 14, 2023 ▶ 33:50 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Insight
Urban: Deep research beyond intermediate understanding yields diminishing returns
“There's a diminishing return on like excitement as you keep putting those years in. So for me, it's like, I want to get from like a two or three, you know, to a six. Five or six, something like that, where it's like, oh, okay, I understand this way more deeply…”
Tim Urban Aug 14, 2023 ▶ 21:58 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Insight
Urban: Long-form writing monetizes downstream through paid speaking engagements
“It's like it's like taking content that if I write this AI post, it actually doesn't make much money because it's just on a blog. If I now go do a bunch of talks on AI, to me, that's like, that's the way that, that the, all the work I did for that AI post actu…”
Tim Urban Aug 14, 2023 ▶ 10:31 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Prediction Held up
Urban: Wait But Why will remain a two-person team
“Six years ago, we hired Alicia who's the manager of lots of things which is just like the second in command at Wait But Why and does a little of everything. And that's about it. I was just like, I don't want a big team.”
Tim Urban Aug 14, 2023 ▶ 11:01 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Disclosure
Urban: Wait But Why speaking revenue can exceed Patreon and merch
“Patreon, trying to, it's hard to remember the exact percentages, but like, Patreon, you know, is bigger than merch, partially because we just haven't made that much new merch recently but there's always, you know, there's always patrons, new patrons and speaki…”
Tim Urban Aug 14, 2023 ▶ 9:08 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Urban: Wait But Why's SpaceX post inspired readers to join the company
“That post, like, inspired some young people to go work at SpaceX and work in that industry, so I'm very happy about that”
Tim Urban Aug 14, 2023 ▶ 56:52 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Urban: Self-imposed deadlines drive output of 2,000 to 3,000 words daily
“If I have a deadline I've imposed on myself, and I say, this post is going to be up Friday, then I can, like, probably write two or 3000 words a day, Thursday and Friday, and get it up, you know.”
Tim Urban Aug 14, 2023 ▶ 37:16 Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings
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