Urban: A large email list reduces the need for posting consistency
Tim Urban · Tim Urban: How "Wait But Why" Grew to 600k Readers; AI's Revolutionary Impact on Media | E1048 · 20VC with Harry Stebbings · Aug 14, 2023 · at 42:38
Tim Urban is the creator of Wait But Why. He discusses content distribution strategies with 20VC host Harry Stebbings.
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“A big email list makes it less important to have consistency. I still think it's better than not. I think that you know, it's not ideal the way I do things, but I'm very inconsistent now. I'll disappear for a while, and then I'll come out with something big, and I'll disappear for a while. But I, but the big email list and social, you know, social platforms, they are, they make it less important because I can ping the email list when it's done.”
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