The Ledger
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Most funded consumer startups will sell below their last valuation
“Consumer companies typically it'll be a graveyard. There'll be some exceptions. Unilever bots, Dollar Shave Club, because they needed the capabilities of DTC. That'll happen a few more times, but many times they will be sold for half of the last round valuatio…”
Dollar Shave Club sold to Unilever to accelerate global scaling
“Michael and the management team were ultimately convinced that Hey, we can get so much bigger, so much more quickly by working with these guys, then continuing on the independent path, and we like them. So that was really what led to the decision to undertake …”
Dollar Shave Club was headed for an IPO before the Unilever buyout
“We were likely to become a public company really as a financing opportunity to add, you know, many more hundreds of millions of dollars to the company so we could expand internationally into more products and into more territories.”
Eurie Kim: Consumer E-Commerce Acquisitions Fetch 4x to 7x Revenue Multiples
“Dollar Shave Club being acquired by Unilever for five X revenue and Shoei's acquisition of by PetSmart, which are four X and even more traditional commerce deals that you see, which are as high as six or seven X for some beauty deals that L'Oreal and Unilever …”
Unilever's acquisition model allows acquired companies to operate independently
“In fact, it's really brilliant at what they do. They buy a company and they say, congratulations, you just acquired Unilever. What they mean by that is, you know, you will continue to remain an independent company and operating, but you now have all of the res…”