The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 127 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Snowflake operates professional services at low single-digit profit margins
“So our professional services organization is a single digit profit margin business. It is not something wall street cares about in terms of our services revenue. It's an enablement function. It remains profitable, but at a low margin. So we're not losing money…”
Chris Degnan Nov 10, 2023 ▶ 49:20 Chris Degnan: Why You Should Hire a Head of Sales Sooner Than You Think | E1080 · 20VC with Harry Stebbings
Disclosure
Degnan barred Snowflake sales reps from forecasting deals before product trials
“Early on, I actually wouldn't let the sales team put an opportunity in Salesforce to forecast it unless the customer had tried the product.”
Chris Degnan Nov 10, 2023 ▶ 22:36 Chris Degnan: Why You Should Hire a Head of Sales Sooner Than You Think | E1080 · 20VC with Harry Stebbings
Insight
Consumption billing models provide real-time visibility into potential customer churn
“So with Snowflake being a consumption model, you could see the dial turn real time. I look at revenue on a daily basis. And if a customer goes up really fast or down really fast, it sets off alarm bells because I don't want them to overspend because all of a s…”
Chris Degnan Nov 10, 2023 ▶ 35:31 Chris Degnan: Why You Should Hire a Head of Sales Sooner Than You Think | E1080 · 20VC with Harry Stebbings
Insight
Kleinerman: AI adoption faces privacy, security, and IP rights challenges
“There are a lot of issues. Probably the most obvious one is around the Correctness and dependability of answers. If you ask folks, one of the key concerns is like, well, these models make up stuff. So that, that is the obvious one. But then there are second or…”
Christian Kleinerman Sep 22, 2023 ▶ 26:05 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Insight
Kleinerman: Shipping faster is worse if it compromises product simplicity
“It is something a little bit counterintuitive that you may put out a product faster to the market. If you just say, I don't know if we should be used this way or that way. So you just surface choices to users. And sometimes it takes longer for us to take the a…”
Christian Kleinerman Sep 22, 2023 ▶ 43:22 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Insight
Kleinerman: Extreme product simplicity drives adoption over feature completeness
“If you turn something that is a subset of the capability, but dramatically easier to use, That gets a following, and that was a very, very clear lesson learned, and I've seen it over and over, and by the way, the Snowflake story follows a big part of that jour…”
Christian Kleinerman Sep 22, 2023 ▶ 3:06 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Insight
Kleinerman: Core infrastructure needs meticulous design, while UIs require rapid iteration
“So the core subsystem that does say clustering of data on disk I think you want to design that thing really, really well. Measure a hundred times and cut once because nobody wants their data to get corrupted or their results to be wrong if that thing is not bu…”
Christian Kleinerman Sep 22, 2023 ▶ 41:20 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Assertion Supported
Kleinerman: Enterprise platforms are bringing LLMs to data, not vice versa
“What you're seeing many of us, Snowflake for sure on the list, is evolve their platforms where it's easy to bring LLMs to the data as opposed to send Large data volumes to where the LLMs are.”
Christian Kleinerman Sep 22, 2023 ▶ 27:17 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Kleinerman: Generative AI will democratize enterprise data access via natural language
“I think Gen AI has the opportunity to Turbo charge this type of translation where the language is natural language, and the answers come in natural language, but along the way, there's traditional database lookups, traditional retrieval, and has the opportunit…”
Christian Kleinerman Sep 22, 2023 ▶ 12:43 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Insight
Kleinerman: There is no AI strategy without a data strategy
“I think it completely correlates with data maturity. You may have heard some of us at Snowflake talk about There's no AI or gen AI strategy without a data strategy. It's not just a line. It's a truth that we strongly believe in.”
Christian Kleinerman Sep 22, 2023 ▶ 9:44 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Assertion Supported
Henry Schuck: ZoomInfo was third highest-valued software company on relative basis
“Going into that earnings report on a relative basis, we were the third most valuable software company in the world. From evaluation purposes, snowflake, cloud flare, us”
Henry Schuck Jan 9, 2023 ▶ 43:12 ZoomInfo CEO Henry Schuck: Sales Cycle Elongation; Gratitude Journaling; Sales Layoffs | E964 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Snowflake conducts quarterly money and performance reviews for all non-sales staff
“Everybody who is not in sales, because salespeople are on commissions plans, of course, but everybody who is not in sales gets a conversation, a money conversation and a performance conversation every single quarter.”
Frank Slootman Jan 25, 2022 ▶ 18:16 Snowflake CEO Frank Slootman on How To Narrow The Focus and Increase The Quality | Full Interview · 20VC with Harry Stebbings
Assertion Contradicted
Snowflake Initially Could Only Sell Its Database to Ad-Tech Companies
“In the very early days of Snowflake, we could only sell into ad tech accounts. That's it. They were just selling to ad tech.”
Chad Peets Nov 7, 2025 ▶ 19:01 20Sales: Why You Need a CRO Pre-Product | Why Remote Sales Teams Do Not Work | How Snowflake Built a Sales Machine with Chad Peets
Disclosure
Degnan: Target was eight face-to-face sales meetings weekly at Snowflake
“When I started at Snowflake, I went on eight face-to-face meetings a week, and there were weeks that I couldn't get eight face-to-face, and then the accountability was, I would send out emails to the entire company around my previous week's efforts, and someti…”
Chris Degnan Oct 10, 2025 ▶ 10:14 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Assertion Not checkable as stated
Nike performed a blind reference check on Snowflake with Nielsen
“We won Nielsen Marketing Cloud and we were trying to sell it to Nike. And Nike was like, who the hell is this little company with a weird name called Snowflake? And what Nike's decision makers did is they cold called the Nielsen marketing team without our know…”
Chris Degnan Oct 10, 2025 ▶ 42:59 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Assertion Not checkable as stated
Degnan: Snowflake inside sales reps fully ramped in three months
“So, so for example, at snowflake, we could do that with our inside sales team. We could get them up and running and quota carrying and successful in three months because the sales cycles were three months”
Chris Degnan Oct 10, 2025 ▶ 18:59 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Assertion Supported
Degnan: Snowflake initially sold exclusively to ad tech and gaming companies
“And that's what we did is we were only selling to ad tech companies and online gaming companies in the beginning. And that's where we failed and broke the product and learned a lot. And then we were ready for prime time.”
Chris Degnan Oct 10, 2025 ▶ 42:10 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Assertion Supported
Chris Degnan: Snowflake operated with only one SKU, a credit
“Snowflake had one skew, a credit, and so we had to measure use cases, and use case wins that have no purchase order.”
Chris Degnan Oct 10, 2025 ▶ 48:57 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
Assertion Supported
Stebbings: Databricks is valued at $100B, surpassing Snowflake's market cap
“Listen, I want to start with Databricks now at a hundred billion dollars worth more than Snowflake.”
Harry Stebbings Aug 21, 2025 ▶ 1:25 Databricks at $100BN, CoreWeave’s $11B Debt Bet & Nubank’s $2.5B Profit Shocker - Ep.19 · 20VC with Harry Stebbings
Assertion Supported
Lemkin: Snowflake recorded a $1B quarter growing at 26%
“Snowflake had a billion dollar quarter, growing 26%.”
Jason Lemkin Aug 21, 2025 ▶ 0:00 Databricks at $100BN, CoreWeave’s $11B Debt Bet & Nubank’s $2.5B Profit Shocker - Ep.19 · 20VC with Harry Stebbings
Disclosure
Ramaswamy: Snowflake Prioritizes Drive and Malleability in Senior Hires
“I think that core formula of drive and malleability is the advice that I give to a twenty-one-year-old. Honestly, it's the thing that I look for when I am trying to hire you know, take your pick, a senior exec into Snowflake.”
Sridhar Ramaswamy Feb 10, 2025 ▶ 3:50 Sridhar Ramaswamy, CEO @Snowflake: Deepseek is Not a Threat to OpenAI & OpenAI Beats Anthropic|E1258 · 20VC with Harry Stebbings
Assertion Partly supported
Snowflake initially sold exclusively to ad tech accounts
“In the very early days of Snowflake, we could only sell into ad tech accounts. That's it. They were just selling to ad tech.”
Chad Peets Aug 23, 2024 ▶ 17:03 Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings
Disclosure
Grady: Sequoia still holds positions in Snowflake, Amplitude, and Datadog
“We still own a bunch of Snowflake. We own a bunch of Amplitude. We actually own a bunch of Datadog.”
Pat Grady Jul 8, 2024 ▶ 33:37 Pat Grady: Sequoia Partner on Investing Lessons from Doug Leone, Roelof Botha and Alfred Lin | E1174 · 20VC with Harry Stebbings
Disclosure
Wagner has never sold a single share of his Snowflake stock
“I've never sold a share of Snowflake, and, you know, I'm optimistic that that'll turn out to be a good decision.”
Peter Wagner Mar 6, 2024 ▶ 50:26 Peter Wagner: 27 Years of Investing Lessons of Picking Founders, Price Discipline & Reserve | E1123 · 20VC with Harry Stebbings
What-if
MITIMCo was constrained to a small Snowflake pre-IPO allocation
“I mean, there's another opportunity where we co-invested in Snowflake before it IPO'd, and in that case, we were only able to get a few million bucks allocation, even though, given what we knew about the company, we would have invested a lot more if we had the…”
Ryan Akkina Jan 29, 2024 ▶ 33:21 Ryan Akkina: How MIT Builds Their Venture Fund Portfolio & How MIT Approach Direct Investing | E1109 · 20VC with Harry Stebbings
Disclosure
Mike Speiser hired Chris Degnan expecting to fire him within two years
“Mike Spicer didn't hire me to be the chief revenue officer of Snowflake. And in fact, I think he probably said to each of the board members, we'll probably fire Chris in a year or two. I was a director of sales.”
Chris Degnan Nov 10, 2023 ▶ 14:47 Chris Degnan: Why You Should Hire a Head of Sales Sooner Than You Think | E1080 · 20VC with Harry Stebbings
Assertion Supported
Snowflake had no website or CEO when Chris Degnan joined
“I was actually hired at the time. They didn't have a website. They didn't actually have a CEO at the time.”
Chris Degnan Nov 10, 2023 ▶ 6:42 Chris Degnan: Why You Should Hire a Head of Sales Sooner Than You Think | E1080 · 20VC with Harry Stebbings
Opinion
Kleinerman: Frank Slootman's leadership clarity accelerates decision-making
“He's also such a clear thinker. He has that commonality with Satya that he becomes a clarifying force. Oftentimes if you're just picturing yourself telling Frank about a problem and a couple of options, Just in the formulation, it becomes very obvious that you…”
Christian Kleinerman Sep 22, 2023 ▶ 45:15 Christian Kleinerman: Do OpenAI and Anthropic Have a Sustaining Moat? Who Wins the AI Wars? | E1063 · 20VC with Harry Stebbings
Assertion Contradicted
Lemkin: Snowflake is forecasting 45% operating margins going forward
“Snowflake's now predicting 45% operating margins going forward.”
Jason Lemkin Aug 23, 2023 ▶ 23:29 Jason Lemkin & Rick Zullo: How "Mark to Market" Corrupted Venture Capital | E1052 · 20VC with Harry Stebbings
Assertion Supported
Snowflake, UiPath, and CrowdStrike exceeded $500M revenue during hyper-growth
“When you look at companies like, you know, Snowflake, UiPath, CrowdStrike, these companies that are north of five hundred million in revenue growing still at incredibly hyper growth rates.”
Laela Sturdy Jul 8, 2021 ▶ 6:01 20VC: CapitalG's Laela Sturdy on The Current State of Growth with Crossover, PE and Hedge Funds All Entering, How To Think Through Upside and Downside Scenario Planning at Growth & The Biggest Challenges Startups Face Post Product-Market-Fit but Pre-Scale
Disclosure
Stripe Is Number One on Bessemer's Private Cloud 100 List
“Stripe, which is cloud number one on our private cloud 100 list today with Snowflake's graduation, most likely.”
Byron Deeter May 27, 2021 ▶ 16:24 20VC: The Twilio Memo: Bessemer's Byron Deeter on How a $125K Initial Check Became Bessemer's Largest Position, What The Influx of Late-Stage Capital Means For Venture Today & Why The Incumbent Advantage Is Now An Incumbent Disadvantage
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