The Ledger
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Lemkin: 93% of B2B sales professionals admit lying to win deals
“I asked 2000 folks in SASTR how many folks lie in deals to win deals? 97, 93% said they lied over 2000 to win deals. If you're lying, if 93% of 2000 B to B folks are lying to win deals, lying about features, lying about feature gaps, okay.”