The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 28 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Lemkin: Bootstrapped SaaS startups risk falling behind venture-backed rivals
“Maybe it's not even until after five or ten million where if you don't have capital, you can't all be Atlassian or Qualtrics. Or, and they fall behind competitively. And I think that's the trap of the fallacy of the lifestyle-esque business, right? Where media…”
Jason Lemkin Aug 11, 2023 ▶ 32:24 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Ryan Smith had two hours to decide on SAP's $8B offer
“I had two hours to decide whether we're selling to SAP for eight billion dollars cash.”
Ryan Smith May 11, 2021 ▶ 17:56 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Opinion
Ryan Smith: Receiving SAP's $8B cash payout was underwhelming
“The day that the wires hit, I remember sitting, we were at a president's club, so we were at a sales retreat with all of our people, and you could kind of look around, and you could see everyone's phones, right? Like, people were, like, with their spouses, lik…”
Ryan Smith May 11, 2021 ▶ 21:07 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Insight
Qualtrics raised venture capital to de-risk after rejecting a buyout
“We actually raised venture capital because we turned down an offer, and we wanted to be able to live with ourselves.”
Ryan Smith May 11, 2021 ▶ 20:34 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Disclosure
Qualtrics rejected Series A term sheets $100M-$150M higher in valuation
“We never optimized funding for economics. We had term sheets at a hundred and a hundred and fifty million dollars more than what we went with.”
Ryan Smith Dec 16, 2016 ▶ 14:39 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Contradicted
Smith claims every higher education institution worldwide uses Qualtrics
“It's just not a good business model, but if you look at it now, every single academic higher ed institution in the world uses Qualtrics.”
Ryan Smith Dec 16, 2016 ▶ 8:04 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Opinion
Fougere: Qualtrics caught Medallia because its product innovated faster
“Qualtrics caught up to us because they were out developing us. They're out, their product was innovating much faster than ours.”
Dan Fougere Nov 22, 2024 ▶ 1:10:46 Dan Fougere, CRO @Datadog: Why Discounting is Dangerous and Contract Sizes are Misleading | E1229 · 20VC with Harry Stebbings
Disclosure
Qualtrics turned down a $500M cash acquisition offer in 2011
“In 2011, someone offered us five hundred million dollars cash to sell our business. And we were at this point where we turned it down.”
Ryan Smith May 11, 2021 ▶ 19:12 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Disclosure
Qualtrics was Sequoia's most expensive software deal at the time
“That was a scary investment for us because at the time it was the most expensive price we had ever paid for a software company.”
Pat Grady Jul 1, 2019 ▶ 23:50 20VC: Sequoia's Pat Grady on What Sequoia Is Focused On Today, How Sequoia Think About Investment Decision-Making Processes & Why It Is Important To Trade A Few Points of Efficiency for Culture When It Comes To Attribution
Insight
Smith: Workplace conflicts must be discussed with all parties in the room
“One of the things that I believe in is, is, is complete escalation where if someone's talking to me about someone else, we're doing it in the room together.”
Ryan Smith Dec 16, 2016 ▶ 22:28 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Partly supported
Qualtrics adds one million trained academic users each year
“We have a million academic users that are popping out annually, and throughout the course of time, everyone's getting trained on our product and our platform.”
Ryan Smith Dec 16, 2016 ▶ 8:10 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Insight
Park: Simulation extends far beyond traditional survey and interview tools
“Simulation is fundamentally about something different, which is how can you create the most generalizable model of people so that we can represent people's viewpoints at scale? And that goes beyond simply running surveys or interviews.”
Joon Sung Park Jul 31, 2026 ▶ 12:56 The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
Assertion Partly supported
Lemkin: Ryan Smith's Utah Jazz investment quadrupled, outpacing software returns
“When Ryan Smith sold Qualtrics, I think he made about a billion dollars. After 20 years or so and I believe that billion, most of it went back into the jazz, and it has quadrupled... He's up three billion on the jazz or something like that versus the 20 years …”
Jason Lemkin Apr 30, 2026 ▶ 1:15:38 Anthropic Raises $45B but Falls Short on Compute & Thoma Bravo Hand Back Medallia Keys to Creditors · 20VC with Harry Stebbings
Assertion Partly supported
Qualtrics Hit $50 Million in Revenue Before Raising Venture Capital
“You have Qualtrics that the first time they raised, they already had fifty million dollars in revenues.”
Ann Miura-Ko Aug 12, 2021 ▶ 27:59 20VC: The Lyft Memo: Floodgate's Ann Miura Ko on Why Successful Seed Investing Is Not Investing In a Company But The Development of a Set of Secrets, Whether Capital Is a Defensible Moat Today &How Startups Should Approach Competition
Disclosure
George: Passing on Qualtrics over price was my most painful miss
“The most painful one is probably Qualtrics. Which, I mean, look, it's killer founders, and yeah, I remain friends with the guys. We turned it down based on price when I was at GA.”
David George Jul 19, 2021 ▶ 17:22 20VC: a16z's David George on Leading a16z's Growth Fund Today, The Biggest Misconceptions of Growth Investing, How a16z Think Through Portfolio Construction, Investment Decision-Making and Scenario Planning & How The Entrance of New Players Has Changed Th
Disclosure
Smith: Early basement days of Qualtrics were his worst business experience
“Because the basement sucked. It was like the worst time I've ever had, like, running a business”
Ryan Smith May 11, 2021 ▶ 5:07 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Assertion Not checkable as stated
Smith: Qualtrics never had a singular 'aha moment' or tipping point
“With Qualtrics, I don't think there's ever really been an aha moment. There hasn't been this tipping point where it like all worked. It's been what I would call probably more push than pull the whole way.”
Ryan Smith May 11, 2021 ▶ 3:37 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Assertion Not checkable as stated
Smith: 20% of Qualtrics staff voiced objections after SAP acquisition
“We had 20% of our employees come in and be like, hey, I didn't sign up for this.”
Ryan Smith May 11, 2021 ▶ 12:45 20VC: Qualtrics Founder, Ryan Smith on The 2 Hour Decision Whether To Sell Qualtrics for $8Bn in Cash, Why Tying Your Identity To Your Company Will Never Make You Happy and His Relationship To Risk, Wealth and Responsibility as a Result
Assertion Supported
Qualtrics' 2012 Series A was the largest first-time VC investment since 2008
“And it was the largest series a or first time investment since 2008.”
Ryan Smith Dec 16, 2016 ▶ 14:26 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Prediction Open · timeframe Dec 2056
Smith: Qualtrics is being built to last 40 to 50 years
“We're trying to build something that's going to be around for the next 40 years, 50 years, and if you're building that way, it's actually a totally different playbook than if you're building something that it's got to work for you.”
Ryan Smith Dec 16, 2016 ▶ 7:13 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Insight
Smith: A startup CEO's job changes every three months
“My job as CEO changes every three months. And so does the way I go about the job. What used to work for me two or three years ago does not work for me now.”
Ryan Smith Dec 16, 2016 ▶ 20:03 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Partly supported
Qualtrics reached nearly $50M revenue with 50% profit margins while bootstrapped
“We were close to coming up on fifty million dollars in, in sales and, you know, 50% profit margins, a hundred percent bootstrap.”
Ryan Smith Dec 16, 2016 ▶ 12:40 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Partly supported
Qualtrics raised no venture capital for its first 12 years
“Qualtrics, which SAP just acquired for eight billion dollars. They didn't raise their first venture capital until 12 years into the company. I believe it was 18 years old when it was acquired”
Jeff Richards Mar 4, 2019 ▶ 9:01 20VC: The Transition From Founder To CEO, How To Determine When To Stretch On Price in Venture & The Benefits of Attribution for Partnership Dynamics with Jeff Richards, Managing Partner @ GGV Capital
Disclosure
Accel sourced Qualtrics early by building relationships in Salt Lake City
“Qualtrics, is a good example of that. Hiding in Salt Lake, you didn't think that there was going to be a multi-billion dollar company in the area of market research surveys, but we were lucky enough to find that company relatively early on and spend the time b…”
Rich Wong Dec 4, 2017 ▶ 6:40 20VC: Accel GP, Rich Wong on When Is The Right Time To Scale A Startup, Optimising Initial vs Follow-On Investment Decision-Making & The Globalisation of VC In Recent Years
Disclosure
Accel invested in Qualtrics, Rovio, and Atlassian via its growth fund
“The Qualtrics, the Rovios, the Alassians are all bets out of the growth fund, as it turns out.”
Rich Wong Dec 4, 2017 ▶ 10:29 20VC: Accel GP, Rich Wong on When Is The Right Time To Scale A Startup, Optimising Initial vs Follow-On Investment Decision-Making & The Globalisation of VC In Recent Years
Assertion Partly supported
Qualtrics scaled from 600 to 1,200 employees in one year
“The idea of transparency is that everyone's basically an insider and we've gone from 600 employees to 1200 employees in one year. We've gone from one office to eight offices”
Ryan Smith Dec 16, 2016 ▶ 16:10 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Supported
Smith: Qualtrics was cash flow positive from inception
“We, we've been cashflow positive from the beginning”
Ryan Smith Dec 16, 2016 ▶ 8:50 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
Assertion Supported
Qualtrics powers feedback for nine airlines, healthcare.gov, and 160K NPS studies
“Currently we power nine different airlines. We power all the feedback for healthcare.gov. And, you know, we have 160,000 net promoter score studied NPS studies running on Qualtrics.”
Ryan Smith Dec 16, 2016 ▶ 13:09 20VC: Qualtrics' Ryan Smith on Building A $Bn Company & Raising The Largest Series A Since 2008 From Sequoia & Accel
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